In 2012, Facebook made the bold decision to buy Instagram. Whether it was to quash any chance of Instagram becoming a stronger competitor against Facebook; to enhance data-sharing between the two platforms or any number of other reasons, Facebook purchasing Instagram and monetising it was a huge step in the social media world.
Using Facebook Ads Manager, you can not only create ads for Facebook but also for Instagram which is a huge advantage if you want to have ads running on both platforms with a consistent message. The ads manager is easy to use and allows you to customise your ad using a number of different options. Different areas you can customise to your campaign include objectives, audience, budget and the ad itself.
Once your ad has been created, there are a few key takeaways to consider in order to have your ad approved. These include the ad review process, using text in images, mentioning Facebook in your ads and age-restricted material.
The ad review process
Before your Instagram advertisements are approved, they will be reviewed by Facebook to ensure they adhere to their Advertising Policies. This review process will usually occur within 24 hours however it may take longer. Facebook will alert you if there are components that need to be altered.
Using text in images
Ads with a higher percentage of image over text have proven to be more effective in engaging people compared to ads that contain large amounts of text. Facebook has a 20% rule which means that you text is only allowed to consist of 20% of the total area of the ad. Facebooks grid tool allows you to check and ensure that your text is within their guidelines.
Mentioning Facebook in your ads
On occasion, businesses may want to refer to Facebook in their advertisements. There are a few do’s and don’ts when using the world ‘Facebook’ in your ad.
- Write “Facebook” with a capital “F”
- Display the word “Facebook” in the same font size and style as the content surrounding it
- Use the Facebook logo in place of the word “Facebook”
- Make Facebook plural, use it as a verb or abbreviate it
- Use an altered version of the Facebook logo in the image for your ad
Images and text used must be suitable for the audience that you are targeting. For example, alcohol advertisements must adhere to strict guidelines and only target audiences that are of a legal age to view the content. It’s important to also remember that different countries have different regulations in relation to ages of people who can view the content.
Other factors that could stop your advertisements from being approved include the use of prohibited content, the use of restricted content, discriminatory targeting and so on.
If you’d like some professional assistance getting your Instagram advertising up to speed, Click Here and someone from 360DMG will contact you. We’ve got the expertise to manage your social media campaigns from start to finish and get results.