Source: Maria Antony.
360 Degree Media Group Blog
Being a visual platform, it is important to create meaningful and interesting photos and videos for your Instagram profile in order to create successful campaigns. Whether you choose to just use photos, videos or both, it is important to make sure you are adhering to your content strategy and following a key objective.
Instagram is increasingly becoming one of the most widely used and recognised social platforms today. This blog outlines some key facts and figures relates to Instagram users (personal and business), content, engagement and revenue/ads.
Measuring and analysing your Instagram advertising is a key step in understanding your audience and how to reach them efficiently and effectively. Imagine you post once a day for a whole year without having a clear understanding of who your audience is, what content do they respond to best, what time of the day is best to post and so on – you would have no data to base any of your advertising on and would therefore not be reaching your objectives. Measuring past campaigns is after all just as important as planning for your future ones.
Instagram targeting allows you to direct your advertising only to those specific audiences that you want to reach. As with Facebook advertising, Instagram uses the Facebook Ads Manager. When creating your ad in Power Editor, you have the option to select one or more specific targeting options to ensure that your ads only reach a particular group of people.
The Instagram community is a vast amount of people. If you are wanting to increase engagement on your Instagram page, it’s important to make sure you are a part of the Instagram community.
Instagram Advertising can be a tricky platform to navigate especially with no prior experience. Here are our top 7 tips for Instagram Advertising:
For each type of Instagram advertising objective there is a range of specifications that your ad must adhere to. This will ensure that your ad appears correctly on different devices as well as looks great. Below we summarise the different specifications for each objective.