360 Degree Media Group Blog

Instagram specifications explained: what is required to create a great Instagram ad?

Posted by Lauren Jolly on Apr 1, 2016, 11:00:00 AM

For each type of Instagram advertising objective there is a range of specifications that your ad must adhere to. This will ensure that your ad appears correctly on different devices as well as looks great. Below we summarise the different specifications for each objective.

 

Clicks to website – clicks to website pushes your audience to relevant pages of your website. This is effective in increasing the chances of people engaging with your website

Design Recommendations

Image ratio: 1:1

Image size: 1080 x 1080 pixels

Your image may not include more than 20% text

Caption: Text only, 125 characters recommended

Technical Requirements

Image ratio: 1.9:1 to 1:1

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

Caption: Text only, max 2,200 characters

 

For clicks to website, you can choose from the following call-to-actions:

  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Watch More
  • Apply Now

Apr_1a.png

App Installs – app installs encourages your audience to install the app provided

Design Recommendations

Image ratio: 1:1

Image size: 1080 x 1080 pixels

Your image may not include more than 20% text

Caption: Text only, 125 characters recommended

Technical Requirements

Image ratio: 1.9:1 to 1:1

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

Caption: Text only, max 2,200 characters

 

For App Installs, you can choose from the following call-to-actions:

  • Install Now
  • Use App
  • Book Now
  • Download
  • Learn More
  • Listen Now
  • Play Game
  • Shop Now
  • Sign Up
  • Watch More
  • Watch Video

Apr_1b.png

Video Views – video views encourages your audience to watch your sponsored video by displaying in prominent positions on your Instagram feed. Video has proven to be highly engaging and therefore a popular type of advertising.

Design Recommendations

Aspect Ratio: 1:1

Video: H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

Format: .mp4 container ideally with leading mov atom, no edit lists

Audio: Stereo AAC audio compression, 128kbps + preferred

Caption: Text only, 125 characters recommended

Technical Requirements

Caption length text: Text only, max 2,200 characters

Video aspect ratio: 1.9:1 to 1:1

Length: 30 seconds max

Thumbnail image ratio: Should match the aspect ratio of your video. Your thumbnail image may not include more than 20% text.

Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)

File Size: Up to 30MB max

Frames: 30fps max

Bitrate: No limit to bitrate file if you're using two pass encoding, as long as long as your file doesn't exceed 1 GB. Otherwise, 8 megabits per second for 1080p and 4 megabits per second for 720p.

 

For Video Views, you can choose from the following call-to-actions:

  • Watch More
  • Book Now
  • Contact Us
  • Download
  • Learn More
  • Shop Now
  • Sign Up
  • Apply Now

Apr_1c.png

 

We understand that grasping these specifications from an amateur or small business perspective can be difficult to understand and invite you to contact the team at 360DMG for more information. If you’re wanting to take it a step further, 360DMG can also manage your social media scheduling including creating content (to the above specifications),  budgeting as well as scheduling the Instagram advertising to display when required. Click Here and someone from360dmg will contact you

Instagram Advertising Cheat Sheet

Topics: Instagram Advertising, instagram advertisements, instagram ad specifications