360 Degree Media Group Blog

Instagram Advertising Explained: What it is and how you can use it

Posted by Lauren Jolly on Mar 4, 2016 11:00:00 AM

What is Instagram?

Instagram is a social network that allows its users to share photos and videos within the community. Content can also be shared from Instagram onto other social networking sites such as Facebook, Twitter and Tumblr. With over 400 million users worldwide, Instagram is a great advertising platform. 

Instagram therefore allows people to share photos or videos of different moments in their lives with people all over the world. It’s as simple and taking a picture on your mobile and sharing it on the platform.

 

How did Instagram come about?

Instagram came about when the founders were enjoying playing around and taking pictures with old cameras. They loved that these far from instant cameras marketed themselves as being “instant” and that taking snapshots of people was kind of like sending telegrams, hence why the platform is called Instagram.

As the technology evolved, mobile phones became the new, popular way to take photos. Instagram provides people with the ability to take not-so-great photos on their phone and transform them into something better using filters. The three problems Instagram aims to solve are:

  1. Mobile photos always come out looking mediocre. Their awesome looking filters transform your photos into professional-looking snapshots.
  2. Sharing on multiple platforms is a pain - they help you take a picture once, then share it (instantly) on multiple services.
  3. Most uploading experiences are clumsy and take forever - they've optimized the experience to be fast and efficient.

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What can you use Instagram for?

Taking and sharing content

Instagram allows you to take photos using your mobile phone and upload them to Instagram. You are able to add a caption for your photo, hashtags and location tags to ensure more people find you.

Adding filters and effects

Why just upload your normal photo when you can add filters and effects to your photo and make it look even better! Instagram has a number of filters as well as effects such as brighten, fade, saturate and more.

Connecting with others

Instagram isn’t just about uploading your content and forgetting about it, after all it is also a social networking site. Instagram allows you to connect with other people by ‘following’ their profile, ‘liking’ their content as well as sharing other people’s content. Hashtags are also an important way that people connect with each other – by hash tagging your content as well as searching for hashtags, you are able to find content that is relevant to your interests as well as allow others to find you.

 

How can you advertise on Instagram?

In the beginning, Instagram was not monetised and there was no way for a business to ‘advertise’ on the platform. Sure, a business could post images of their products or services and hope that their customers would see their posts however, there was no official Instagram Advertising.

After being bought by Facebook in 2012, Facebook quickly began working on the platform to ensure that businesses could use it for advertising purposes. Using Facebook’s ‘Ad Manager’, businesses are now able to purchase and manage their ad buys through the self-service platform.

If you would like more information about Instagram advertising or would like to speak to the 360DMG team about how we can help your business, Click Here and someone from 360DMG will contact you.

Instagram Advertising Cheat Sheet

Topics: Instagram marketing, Instagram Advertising, instagram ads