360 Degree Media Group Blog

How to create successful Instagram advertisements

Posted by Lauren Jolly on Mar 25, 2016 11:00:00 AM

Creating successful Instagram ads is easy when you have the right formula. There are a number of best practices to follow in order to create great Instagram ads that will captivate your audience. This blog will explain 3 of these best practices and give you the best shot at being followed by relevant people.


  1. Create good great content

If you want to engage your audience then the key is to create amazing content that resonates with your audience. Well-crafted, thought-out content will engage your audience and entice them to use your call-to-action. When creating Instagram ads for business, remember that it is not always about showing images of your products of service. Sharing great content that other people have used or uploading content that shows a real-life situation (such as snow outside of the company office building) also engages users and shows them that you’re a real company.


Filters and effects are a great way to take your photos to the next level and stand out on the Instagram feed. The following tools can help you create great content:

  • Boomerang
  • Hyperlapse
  • Layout
  • Snapseed
  • VSCOcam
  • Camera+
  • Hyperlight


Your checklist for a great Instagram ad is a captivating image; a catchy headline (not too long);  hashtags (maximum of three) and a call-to-action that relates to your image (learn more, shop now, download etc.).


  1. Tell a story

Instagram is all about telling stories and it’s important to use your content to tell a story about your brand. Create a voice or persona for your business and use this to tell your audience what you’re all about. Through engaging photos and videos, brands allow their audience to understand them and interact with them as well as gain a mutual understanding about what the content is trying to say.


From an Instagram ads perspective, it’s important to base this storytelling around a campaign. Having a campaign will allow you to tell a story from beginning to middle to end. Whilst you might have a more general story to tell about your overall business, you are also able to tell more specific stories within your advertising campaigns.


  1. Use Instagram Advertising

If you want to reach more of your potential audience then advertising on Instagram is the way to go. Businesses of all sizes are able to tailor the advertising solution to their budgets and objectives to create a personalised method of reaching more people. Monitoring is an important part of this process in order to analyse which ads are working and which are not. Through the Facebook Ads Manager tool, you are easily able to see how well the ad is performing, pause the ad if needed, alter the ad to something more suitable or add more budget if the ad is performing well.


Here are some extra dos and don’ts for you Instagram advertising:


Do utilize captions

Do take pictures with your logo visible

Do have a strong focal point

Do keep your audience in mind

Do obtain permission to use imagery (third parties)



Don’t use text overlays

Don’t place direct logo overlays

Don’t use busy complex images

Don’t use specific dates or times

Don’t use copyrighted imagery


If you’re still not clear about the best ways to create a successful Instagram, Click Here and someone from360dmg will contact you. We’ve got qualified, knowledgeable staff members who can assist you with your advertising needs.

Instagram Advertising Cheat Sheet

Topics: Instagram Advertising, instagram advertising success, instagram advertisements