360 Degree Media Group Blog

Follow and be followed: What does it mean?

Posted by Lauren Jolly on Apr 15, 2016 11:00:00 AM

The Instagram community is a vast amount of people. If you are wanting to increase engagement on your Instagram page, it’s important to make sure you are a part of the Instagram community.


What does it mean if you are following users?

Your ‘following’ count shows you the amount of users that you are following. From an Instagram business perspective, it’s important to follow key people who are relevant to your page. For example, for a fashion brand it would be important to follow people such as key fashion identities, fashion bloggers and so on.

It is also important to not only follow significant people but to make sure you are engaging with their content on a daily basis to get your name out there and hopefully gain follows from other users.


How to follow users?

The easiest way to find relevant users to follow is to search hashtags. Think of all of the different hashtags that either relate to your company or to the type of companies you are trying to connect with.

For example, for a company that sells handmade, artisan chocolates possible hashtags may include:

  • #chocolate
  • #artisanchocolate
  • #handmadechocolate
  • #chocolatesydney
  • #chocolateshop
  • #chocolategifts




What are followers?

Followers are people that are following your Instagram account. Usually these people have made a connection with your content and will enjoy seeing your posts as they scroll through their feed. These people are like your loyal disciples, keep them interested by feeding them the content they like, replying to comments made on your content pieces and even following them back if their content is relevant to your business.


How to gain more followers?

Gaining more followers (and loyal ones) is not as easy a process as following other users as you can’t tell people to follow you. These are a few key takeaways for gaining more followers:

  • Create great content that people will want to engage with and in turn follow your page
  • Research popular hashtags that are being used by potential followers, industry influencers and so on
  • Use hashtags in your captions to enable people to find you when they search for that specific term
  • Collaborate with other Instagram users by looking through different pages ‘tagged photos’
  • Post lifestyle content that relates to your brands persona. It will appeal to a wider audience and evoke a positive feeling about your brand


By using Instagram advertising, you will be able to reach a far greater amount of people when compared with organic reach. By simply showing up in relevant Instagram users feeds, you’ll find that people will begin following and interacting you far quicker than without engaging in Instagram advertising.


If you’d like to grow your Instagram profile or would like assistant with your social media plan, Click Here and someone from 360DMG will contact you. We’ve got the expertise to build you a successful Instagram following.

Instagram Advertising Cheat Sheet

Topics: Instagram Advertising, instagram advertisements, instagram advertising followers