Whenever a person is seeking information about a specific subject, they often rely on search engines to help them locate information. These search engines, such as google, yahoo, Bing, etc., need to be able to pinpoint exact information and provide users with the most relevant results. As a business, you want users to be choosing your website to gain knowledge of you offering and, hopefully, convert into a customer. To do this, a business must ensure they are utilising all aspects of online search, including Search Engine Optimization (SEO) and Adwords. But what is the difference between the two and how do they relate to other marketing methodologies? Let's take a look.
360 Degree Media Group Blog
Search engine advertising is a paid form of advertising which involves bidding on keywords and terms that users and potential customers are searching for, so that your advertising appears alongside organic search results. Navigating your way through Google’s search engine advertising can be a tricky exercise if you haven’t attempted it before, so it’s important to know some of the best practices you should follow to get the results you want.
Google’s Adwords is a great tool for advertising on the web. If you aren’t using it to promote your business you are simply missing out while your competitors that are using it, are stealing your potential customers.
There are a multitude of search engine marketing services that can help a business achieve its online advertising goals. Which to use ultimately depends on what you hope to achieve. Today, we will provide an insight into what different services you may consider using and when.
Have you ever typed a query into Google, hit search and seen advertisements pop up at the beginning of the search results? Ever wondered how they got there in the first place? Well, if you have, it means you have asked the question ‘What Is Search Engine Marketing?’, and in short it is a text advertisement triggered by the keywords users search online. At its most basic level, SEM or search engine marketing, is paid advertising that is purchased through the likes of Google and is triggered to appear in search results, based on the targeting and keyword choice of a campaign.
Deciding to use a marketing agency for all your media and advertising needs should be a well thought out and planned decision. It is important to keep in mind that the business you choose to undertake these tasks will be using the budgets you have and are in charge of to get the results you want; so it should not be a decision made lightly or in a hurry.
Advertising in your local newspaper can create great exposure for your products and services to an audience that is within a certain geographical location, benefiting your business’ following. While the larger metro newspapers have a higher reach, consider how local advertising could also be utilised to your advantage through lower costs, leveraging your products or services, being flexible and standing out from your competition.
If you have ever used or currently use a marketing agency for your business, you will know all about how they make your life easier. So, let’s run through what makes them so good, to help you decide if hiring an agency is right for you, or whether it is time to consider a change to a new one when they don’t meet your expectations.
After continuous months of reviewing your budget, crunching numbers into your calculator and discovering no sales leads, you are shocked to come to the conclusion that your marketing agency is doing you more harm than good. Those early days of lower advertising rates and competitive pricing seem all but a dream as you realise the nightmare it has left behind. So the big question is when do we know it is time to switch agencies? Here are six signs to look out for.
There are numerous factors which impact the cost of any radio advertising you undertake, so sometimes it can be hard to determine whether or not the end result was all worth it. However, radio, as a medium, is still a very effective and cost efficient option. Let’s take a look at why.