Outdoor advertising can be considered one of the oldest forms of marketing. We are continuously coming up with innovative ideas to create an entertaining and engaging marketing medium. In this blog, we will take a deep dive into the world of cross track advertising. Looking at the two main format types of cross track advertising and the benefits of implicating this medium into your marketing strategy. From digital and static solutions to station dominations, advertising within rail environments can deliver a highly impactful and unmissable advertising experience for commuters. 69% of commuters claim that they pay more attention to advertising in the rail environment than anywhere else.
360 Degree Media Group Blog
A few weeks ago, I went to an NGEN seminar on “How Brand Works” by Richard Suareman, AKA the brand guy. I have to say that it would have to be one of the most entertaining and educational seminars I have ever attended; so I wanted to share with you all a small idea around this topic and help explain why companies have come about their current brand strategy/image.