360 Degree Media Group Blog

Beauty HQ: How 360DMG helped the company run their marketing campaign

Posted by Lauren Jolly on Mar 28, 2016 11:00:00 AM

In 2015, 360DMG had the opportunity to conduct a marketing campaign for Beauty HQ, an up and coming beauty supplies website. Being in a highly competitive market, Beauty HQ was faced with the issue of creating awareness of their website and encouraging consumers to shop rather than using well-known sites such as Priceline or department stores for their cosmetics.

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Topics: instagram advertisements, instagram ads, creating great instagram advertisements, beauty hq case study

How to create successful Instagram advertisements

Posted by Lauren Jolly on Mar 25, 2016 11:00:00 AM

Creating successful Instagram ads is easy when you have the right formula. There are a number of best practices to follow in order to create great Instagram ads that will captivate your audience. This blog will explain 3 of these best practices and give you the best shot at being followed by relevant people.

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Topics: Instagram Advertising, instagram advertising success, instagram advertisements

The connection between Facebook and Instagram advertising: What does it mean for creating your ads?

Posted by Lauren Jolly on Mar 21, 2016 11:00:00 AM

In 2012, Facebook made the bold decision to buy Instagram. Whether it was to quash any chance of Instagram becoming a stronger competitor against Facebook; to enhance data-sharing between the two platforms or any number of other reasons, Facebook purchasing Instagram and monetising it was a huge step in the social media world.

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Topics: Instagram Advertising, instagram ads, creating instagram advertisements

An overview of the success you can gain from Instagram Advertising

Posted by Lauren Jolly on Mar 18, 2016 11:00:00 AM

Choosing an objective for your Instagram advertising is an important factor before you undertake any Instagram advertising. Ask yourself, what are you trying to achieve from your Instagram advertising? Are you trying to drive traffic to your website in order to increase sales or you’ve got a new mobile app that you want to tell the world about? No matter what your objective is, chances are it will conform to one of the objectives outlined below.

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Topics: Instagram Advertising, instagram advertising success, instagram advertisements

Instagram Advertising Budgets: How to make sure you don’t blow it!

Posted by Lauren Jolly on Mar 14, 2016 11:00:00 AM

Setting a budget for your Instagram advertising campaign is much like setting a budget for anything else in your life – it involves trial and error and may need to be adjusted multiple times before you find the right fit. Different business sizes have different budgets and it is therefore important to factor this in when setting a budget. For example, a small business isn’t going to spend $100,000 straight away on Instagram advertising, if ever!. Instead, it’s best to start with an affordable amount that will get results without blowing your total advertising budget – after all it is likely that you will be advertising on other media in addition to Instagram.

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Topics: Instagram Advertising, advertising budget, instagram advertising budget, instagram budget

Instagram advertising for business: which ad type should you be using?

Posted by Lauren Jolly on Mar 11, 2016 11:00:00 AM

From hospitality to retail to service providers and more, lots of businesses are seeing great success from Instagram Advertising. With companies all around the world being able to use Instagram advertising campaigns, it’s a great platform for businesses from any industry to get on board and start reaching more of the their target market.

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Topics: Instagram Advertising, instagram advertisements, instagram ads

A guide to the different types of Instagram Advertising and how to use each one

Posted by Lauren Jolly on Mar 7, 2016 11:00:00 AM

Instagram offers ad solutions for businesses of all shapes and sizes. The main thing to remember is that the content you are posting needs to be relevant and able to be displayed in a responsive fashion. For example, if a plumbing business wanted to use Instagram for its advertising, it wouldn’t look good for the company to post images of toilets they’ve fixed, however, if the company posted images of bathroom renovations they have completed it would be a more successful campaign.

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Topics: instagram advertisements, how to advertise on instagram

Instagram Advertising Explained: What it is and how you can use it

Posted by Lauren Jolly on Mar 4, 2016 11:00:00 AM

What is Instagram?

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Topics: Instagram marketing, Instagram Advertising, instagram ads