In 2015, 360DMG had the opportunity to conduct a marketing campaign for Beauty HQ, an up and coming beauty supplies website. Being in a highly competitive market, Beauty HQ was faced with the issue of creating awareness of their website and encouraging consumers to shop rather than using well-known sites such as Priceline or department stores for their cosmetics.
360 Degree Media Group Blog
Creating successful Instagram ads is easy when you have the right formula. There are a number of best practices to follow in order to create great Instagram ads that will captivate your audience. This blog will explain 3 of these best practices and give you the best shot at being followed by relevant people.
In 2012, Facebook made the bold decision to buy Instagram. Whether it was to quash any chance of Instagram becoming a stronger competitor against Facebook; to enhance data-sharing between the two platforms or any number of other reasons, Facebook purchasing Instagram and monetising it was a huge step in the social media world.
Choosing an objective for your Instagram advertising is an important factor before you undertake any Instagram advertising. Ask yourself, what are you trying to achieve from your Instagram advertising? Are you trying to drive traffic to your website in order to increase sales or you’ve got a new mobile app that you want to tell the world about? No matter what your objective is, chances are it will conform to one of the objectives outlined below.
Setting a budget for your Instagram advertising campaign is much like setting a budget for anything else in your life – it involves trial and error and may need to be adjusted multiple times before you find the right fit. Different business sizes have different budgets and it is therefore important to factor this in when setting a budget. For example, a small business isn’t going to spend $100,000 straight away on Instagram advertising, if ever!. Instead, it’s best to start with an affordable amount that will get results without blowing your total advertising budget – after all it is likely that you will be advertising on other media in addition to Instagram.
From hospitality to retail to service providers and more, lots of businesses are seeing great success from Instagram Advertising. With companies all around the world being able to use Instagram advertising campaigns, it’s a great platform for businesses from any industry to get on board and start reaching more of the their target market.
Instagram offers ad solutions for businesses of all shapes and sizes. The main thing to remember is that the content you are posting needs to be relevant and able to be displayed in a responsive fashion. For example, if a plumbing business wanted to use Instagram for its advertising, it wouldn’t look good for the company to post images of toilets they’ve fixed, however, if the company posted images of bathroom renovations they have completed it would be a more successful campaign.