Australia’s newspaper advertising landscape is large and diverse with a number of major and minor players contributing to the environment. News Corp, Fairfax and APN are the three key players in the newspaper world and control most of the publications seen on all levels.
360 Degree Media Group Blog
Over the past few years there have been many unfavourable opinions that newspapers are on their way out. However, the statistics prove quite the opposite! As you’ve read in our previous blogs on Newspaper Advertising, there are many benefits to using this type of media. This blog will outline the top 10 benefits of newspaper advertising.
Newspapers are a great medium for your advertisements despite the discussion that they are declining in readership. Their readership is actually growing with many now having a digital presence, what a publication loses in print they regularly will gain back in their digital editions. Newspaper advertising can be an effective edition to your next campaign accompanied with the appropriate research.
To help decide whether newspaper advertising is right for your business, you should check these ten questions to see if it can help you decide if you want to persue Newspaper Advertising.
360DMG worked with THE ICONIC to plan and buy a number of out of home opportunities that created awareness of their new sub brand and retail site.
Newspaper advertising is a great way to advertise your brand although it can be strange and unfamiliar territory. To help you navigate this landscape 360DMG will provide you with some helpful tips to start your journey.
The North Shore Times reaches a large range of people in varying demographics with the most prominent being professionals and the affluent especially with the location being in the vicinity of the city. Their audience is generally considered to be up to date with the news and live in a traditional neighbourhood. The North Shore Times is published twice a week, Wednesday and Friday.
Despite the talk of the demise of newspapers, the medium is surprisingly doing well – reinventing itself to keep up with today’s media landscape. Publications are now adapting to the digital age and investing more time and money into producing shareable content for their online platforms. Whilst some publications are facing a decline in circulation numbers, others are seeing substantial readership and audience growth as their audience shifts online and consumes both traditional and digital formats.
Newspapers have often come under scrutiny for dwindling readerships, however the digital newspaper format is thriving in the new digital world as the former traditional newspaper viewers are now converting over to the online editions. While some publications are losing readers, the same publications are increasing in readers digitally. Due to this confusion in performance, we’re providing you with some key statistics about the publications and their audiences.
Newspaper advertising can be a confusing space for a first timer with the many different publications, specification sizes and jargon. Though now it is more confusing than ever with online newspaper advertising entering the space. Here is a quick run through on what publications are available online and some of their benefits and disadvantages when compared to offline newspaper advertising.
When it comes to Sydney and New South Wales newspaper advertising, there is a vast range of potential publications you could choose from. Each having their own demographic and readership, some publications may suit your advertising needs more so than others so it is important you choose the right one.