360 Degree Media Group Blog

The A to Z of Newspaper Advertising

Posted by Casey Whatton on Jan 29, 2016 1:00:00 PM

Newspaper advertising can be a complicated environment and full of a wide range of jargon that the average Joe may not fully understand so 360DMG is providing you with a newspaper dictionary. Hopefully it helps you kick-start your advertising!

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Topics: advertising, newspaper advertising, advertising dictionary

Your guide to knowing your way around Manly Daily Advertising

Posted by Casey Whatton on Jan 25, 2016 1:00:00 PM

If you’re about to begin your journey in press advertising and think the Manly Daily would fit with your target market, the following is a detailed overview of what you can expect when dealing with the Manly Daily. This piece will cover distribution, their readership and more.

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Topics: newspaper advertising, manly daily advertising, manly daily newspaper, manly daily advertising rates

How to negotiate a good newspaper advertising rate

Posted by Casey Whatton on Jan 22, 2016 1:00:00 PM

At 360 we understand that when you’re advertising you want to get the most out of your placements and obviously at the right price. A part of this is being able to get the best rate from the for newspaper rates from the media. However, being a novice in advertising in newspapers may be confronting as negotiating rates for an advertisement is not like negotiating with a vendor at your local markets. Newspaper ads can be hot property and some advertisers would say that particular placements are more valuable than an actual property.

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Topics: newspaper advertising rates, negotiating newspaper advertising, newspaper advertising, negotiating rates

A guide to advertising in the Newspaper Classifieds

Posted by Casey Whatton on Jan 18, 2016 1:00:00 PM
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Topics: newspaper classified, classifieds advertising, newspaper advertising

Is Newspaper Advertising right for you?

Posted by Casey Whatton on Jan 15, 2016 1:00:00 PM

When deciding on a medium for an advertisement, it’s essential that research is done to ensure that you are reaching your desired audience in the appropriate location. It is therefore essential to answer a few questions before deciding whether newspaper advertising is right for your brand and target market.

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Topics: advertising, newspaper advertising reach, newspaper advertising, advertising budget

An introduction to newspaper advertising rates

Posted by Casey Whatton on Jan 11, 2016 1:00:00 PM

Wherever you spend your money, what you pay for a product is always important. You’d never want to be getting ripped off at the counter and knowing you could have gotten a product cheaper. The same can be said for rates that are obtained for your newspaper ads, you wouldn’t want to pay the full price knowing you could have gotten a better price.

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Topics: newspaper advertising costs, advertising, newspaper advertising rates, newspaper advertising

A guide to Newspaper Advertising

Posted by Casey Whatton on Jan 8, 2016 1:00:00 PM

Thinking of doing some newspaper advertising? This blog will discuss a few things that you should be aware of before entering the landscape. Advertisement specifications are rather important to be aware of just in case your advertisement’s specific dimensions may not be suitable for the particular ad space. With this in mind we’ll give you a preview of all the possible dimensions that can be used for this type of advertising.

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Topics: newspaper advertising costs, advertising, newspaper advertising, newspaper advertising tips

Local vs Metropolitan newspaper advertising: Which one works for you?

Posted by Casey Whatton on Jan 4, 2016 1:00:00 PM

Newspapers reach a substantial 15 million Australians each month which shows that we consume an ample amount of newspaper based information. Each of these Aussies have their preferred publication and their own distinct routine to reading it. Some may read on the train or while eating breakfast or others may pick one up in a waiting room. No matter the scenario, newspapers play an important role in our lives so as a business you need to consider which paper you wish to be in when thinking of newspaper advertising.

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Topics: metropolitan newspaper advertising, newspaper advertising, local newspaper advertising

A guide to creating great newspaper advertisements

Posted by Casey Whatton on Jan 1, 2016 1:00:00 PM

Newspaper ads are a great method of communicating your message that is if they’re done correctly. Creating a great newspaper advertisement takes plenty of practice and trial. It is also important you conduct your research before creating an ad and research will be your first step to take in many advertising duties.

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Topics: advertising, newspaper advertising, newspaper advertising tips, newspaper advertisements