360 Degree Media Group Blog

The Different Types of Instagram Advertising

Posted by Jodie Brett on Nov 30, 2015 1:00:00 PM
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Topics: Instagram marketing, Instagram Advertising

Instagram Advertising Explained: Tips for creating the perfect ad

Posted by Lauren Jolly on Nov 28, 2015 1:00:00 PM

As discussed in our previous blog ‘How to target your Instagram Advertising’, there are three main objectives for Instagram ads which include click to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve.

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Topics: Instagram marketing, social media marketing, Instagram Advertising, Social Media Advertising

The Benefits Of LinkedIn Advertising

Posted by Jodie Brett on Nov 27, 2015 1:00:00 PM

LinkedIn advertising is a way for you to advertise your business on a professional platform. With an audience of business people, business owners, students, teachers, you are able to target a specific audience by filtering through a multitude of options that LinkedIn provides. Utilising a budget that you set, LinkedIn can be an effective advertising platform, engaginf the right audience towards the product and services you offer.

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Topics: linkedin, LinkedIn Marketing, linkedin advertising, linkedin for business, linked in marketing

Pinterest Advertising: Its Benefits And How You Can Use It

Posted by Jodie Brett on Nov 23, 2015 1:00:00 PM

Pinterest is a medium in which users can search and “pin” certain images to view later; it can almost be thought of one giant mood and inspiration board, stored on the web but where you can interact with other users content. You can organize your pins into different boards depending on the subject.  Everything from recipes to workouts, fashion to quotes can be searched and saved for future reference. It is not a surprise that through these searches, advertising opportunities have recently been utilized. Promoted pins reach the goals of increasing awareness, engagement, and traffic to your business or product.

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Topics: pinterest advertising, Pinterest Advertisements, Pinterest Marketing, Pinterest for Marketing

Who Should Use Facebook Advertising?

Posted by Amy Baker on Nov 20, 2015 1:00:00 PM

Imagine if you could connect with as many potential customers as radio or television while targeting your exact audience? Facebook allows you to do this at a fraction of the price of other media platforms.

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Topics: Facebook Marketing, Facebook advertising, Digital Marketing Agency, Facebook Advertising Agency

2015 Wheelchair Sports NSW Annual Luncheon

Posted by Jodie Brett on Nov 19, 2015 10:51:00 AM

Our Business Development Director, Paul Dunn recently attended the 2015 Wheelchair Sports NSW Annual Luncheon, which The 360 Degree Marketing Group proudly sponsors.

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Topics: Wheelchair Sports NSW

How To Get Your Social Media Working For You This Christmas

Posted by Jodie Brett on Nov 16, 2015 1:00:00 PM

The holiday season is fast approaching which means that people are about to get very busy purchasing gifts and searching for your products and services. In order to optimise your sales for this holiday season, you should put more thought into your current strategy. When the holidays approach, it is a good time to reevaluate your online advertising, press advertising, and social media marketing plan. So let's go through some tips to help out!

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Topics: Social Media Advertising, social media, Social Media Campaigns

Gloria Jean's Coffees & ICONIC Challenge

Posted by Jodie Brett on Nov 13, 2015 1:23:00 PM

The Opportunity

As a trusted partner we were challenged to create a national retail campaign that would increase the number of transactions and average ticket spend across the client's national chain of coffee houses. 

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Topics: marketing, advertising, Gloria Jean's Coffees, Iconic

Spotify Advertising: Choosing your Platform

Posted by Amy Baker on Nov 13, 2015 1:00:00 PM

Spotify allows users to stream music, podcasts, and videos on their mobile device, desktop, or phone.

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Topics: Spotify Advertising, Digital Advertising, Digital Marketing, Spotify Marketing

Instagram Marketing Tips

Posted by Amy Baker on Nov 9, 2015 1:00:00 PM
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Topics: Instagram marketing, social media marketing, Instagram Advertising

Improving Your Hashtag Marketing Strategy

Posted by Amy Baker on Nov 6, 2015 1:00:00 PM

Using a hashtag marketing strategy in your company can help expand your content reach, intensify your brand, target your market, get your merchandise found, improve your search engine optimization (SEO) and more! The main types of hashtags highlighted here are brand and campaign specific, trending, and content hashtags. The right combination of these different hashtags can be used effectively to improve your hashtag marketing strategy. 

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Topics: seo, hashtag marketing, Digital Marketing

Beau Knows - Media Ownership Laws

Posted by Jodie Brett on Nov 6, 2015 11:11:00 AM

There’s barely a swanky Surry Hills establishment where on any given night you won’t hear some 20-something who “works in media” discussing loudly the Media Ownership Act over their $12 IPA schooner.

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Topics: media changes, media, media ratings, media agencies, media channel

Facebook Marketing Tips

Posted by Amy Baker on Nov 2, 2015 1:00:00 PM

Do you have Facebook? Of course you do. Just about everyone with access to the internet has a Facebook profile, it’s bizarre to meet someone who is not on the social platform.

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Topics: Facebook marketing tips, Facebook Strategy, Facebook advertising