Is your Google campaign not going as well as planned? Mastering a Google Adwords campaign is a complicated and lengthy process, but do not fret. Read the following solutions to common Google campaign mistakes tips and you’ll be an expert in no time.
360 Degree Media Group Blog
The most exciting part of any advertising campaign is finally seeing your efforts translate into determinate results. Your Google Adword’s Statistics table is a customizable chart that exhibits detailed campaign performance data. However, with Google Adwords, there are a myriad of ways to measure success: website traffic, sales, conversions, ROI, quality score, etc, the list goes on. Read on to learn about the various metrics and which are best suited for evaluating your campaign.
Being a business in a city such as Sydney, you may ask yourself “how do I set myself apart from other businesses?” or “how do I ensure potential customers will choose my business over other competitors?” In Sydney, businesses are faced with the challenges of competition and high populations. These aspects can be used to your advantage if you use search engine marketing techniques effectively. Often, potential customers will use Google, or other search engines, to search for specific products to find within a certaing location. As a business in the populated area, using search engine marketing strategies, such as adwords, should be taken advantage of to create more traffic to your business and develop the possibility of potential customers.
Now that you have taken the steps to utilise the benefits of Google Adwords, you may wonder who should manage them for you. Google provides a service in which they can help manage your account for you, but you can also take the self-managed route. Finally, you can find a professional third party group that helps manage your account. Deciding on the best Google Adwords management option for you should be considered carefully.
A little (blue) bird told me that marketing on Twitter can be a very strong tool for just any business. The social networking service was created in 2006 and now has more than 500 million users on the site. The seemingly never-ending feed of 140-character messages is tailored perfectly to the short-attention spans of people today.
“Google” officially became a verb in the Oxford English Dictionary in 2006 and is the most widely used web-based search engine in the world. According to Statista, there are over 1 billion Google users. With hundreds of billions of Google searches a month, it is clear that a business’s google ranking should be a priority. High ranked results have higher click-through rates and, subsequently, more sales.
It’s no secret that the internet is the primary source for researching everything and anything. According to MarketingProfs, 91% of online adults use search engines to find information and 54% of those users utilize the engines every single day. With such extreme usage, it’s evident why marketers are keen to take advantage of the medium. The way that you can break into the search engine advertising world is through Pay-per-Click (PPC) Marketing.
It is fair to say that most people have come across or heard of Google Adwords marketing and that it can be beneficial for their business, but do you know in which ways? Let’s take a look at the benefits and effectiveness of this marketing channel and why you should use it aligned with your other activities.
The biggest movements this survey in FM were in the battle for Drive, with the 3 key networks Drive teams niggling in all markets. As all of the commercial FM stations are currently syndicating their shows nationally, big differences in audience preferences are being brought to light. Nova’s Kate, Tim and Marty held the Drive crown for a long while, but with the return of Drive superstars Hamish and Andy, they have hit a stumbling block, losing market share in Sydney, Brisbane and Adelaide. It will be interesting to see how they react moving forward to combat Hit’s rising star. The other Drive team, that most people seem to skim over, is Hughsey and Kate on the KIIS network, who have been the quiet achievers of this survey. Hughsey and Kate maintained their lead in Adelaide and Brisbane, showing growth in Sydney and Perth. Melbourne is the only market that seems down on KIIS, maybe they are just showing loyalty to Hamish and Andy?
A few weeks ago, I went to an NGEN seminar on “How Brand Works” by Richard Suareman, AKA the brand guy. I have to say that it would have to be one of the most entertaining and educational seminars I have ever attended; so I wanted to share with you all a small idea around this topic and help explain why companies have come about their current brand strategy/image.
It is no surprise that a business would want their link to be featured as high as possible on a google search result page. The higher up your website, the more chance a user will click it and become a potential customer. However, a sample of over 8 million clicks showed that 94% of users clicked on a first page result while only 6% moved on to the second page to select a result! In addition, the first result gets about one third of all clicks. Knowing this information creates an even more fundamental strive to be found on the first page. Being informed on how google ranks websites is critical before learning how to improve your own google search ranking.
Search engine advertising can be extremely beneficial to your advertising efforts. Especially since the number of people that can be reached can also be tailored to your budget.