360 Degree Media Group Blog

Advertising in your local newspaper can create great exposure for your products and services to an audience that is within a certain geographical location, benefiting your business’ following. While the larger metro newspapers have a higher reach, consider how local advertising could also be utilised to your advantage through lower costs, leveraging your products or services, being flexible and standing out from your competition.

If you have ever used or currently use a marketing agency for your business, you will know all about how they make your life easier. So, let’s run through what makes them so good, to help you decide if hiring an agency is right for you, or whether it is time to consider a change to a new one when they don’t meet your expectations.

After continuous months of reviewing your budget, crunching numbers into your calculator and discovering no sales leads, you are shocked to come to the conclusion that your marketing agency is doing you more harm than good. Those early days of lower advertising rates and competitive pricing seem all but a dream as you realise the nightmare it has left behind. So the big question is when do we know it is time to switch agencies? Here are six signs to look out for.

There are numerous factors which impact the cost of any radio advertising you undertake, so sometimes it can be hard to determine whether or not the end result was all worth it. However, radio, as a medium, is still a very effective and cost efficient option. Let’s take a look at why.

Every business battles with the question on whether they can manage their company’s whole marketing and communication strategy by themselves or should they outsource this task to someone else? There can be a number of issues that can trigger a business to look at outsourcing this function including low sales, a lack creativity in advertisements or you don't have a marketing strategy. But now you need help on finding the right agency for your company. Today, you can find many firms that help with marketing and communications; some with a specific purpose and others which are more full servicing. There are 3 different types of agencies that are typically helpful to companies looking to outsource their communication strategy, which we will cover today.

If you’re reading this blog, we assume that you or your company has thought about using outdoor advertising in the Sydney area, which is great, because it is an exciting medium to explore for your brand. Some of advantages of outdoor advertising include that it is:

Whether you have used a marketing agency before, or have considered it, you have no doubt questioned if the benefits outweigh the cost. However, an agency doesn’t just provide you with a higher level of expertise and knowledge that may be absent if you plan and buy media yourself, there are also benefits that arise from relationships they have already built with the media, when it comes to purchasing advertising space.

Ever considered spending some of your marketing budget on outdoor advertising? Are you based in the Sydney market? Well, if you answered yes to both of these questions, let’s see why this combination can be so effective for a brand, used by itself or in conjunction with other mediums.

Advertising for a small business can be a challenge. Budgets are not always that big and often your priorities are put ahead of bigger players and spenders amongst the media and marketing industry, if you use partners to help you along. But there are three key things you should do when determining the best options for your advertising campaign and they are all relatively easy to determine and follow.