360 Degree Media Group Blog

Radio Advertising Target Audience

Posted by Amy Baker on May 30, 2015 2:00:00 AM

A target audience is the type of people you are trying to reach. It is important to understand your target audience so that your advertisements will find them, grab their attention, and fit their needs. The ultimate goal of advertising is to appeal to every sense and aspect of your target audience’s life. Here are some of the factors that determine your target audience.

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Topics: Sydney radio advertising, radio advertising effectiveness, radio advertising, cost of radio ads

Internet Radio Advertising Cost

Posted by Amy Baker on May 26, 2015 2:00:00 AM

Radio was once the king of media. It took a hit, but survived the invention of the television, and to this day still is a staple of Australian life. However, in the last decade there has been a new type of radio that is quickly winning the hearts and ears of listeners everywhere. Internet radio has truly exploded onto the scene. It was a revolutionary idea: have people choose the type of music they want to listen to, not simply the station. Today, internet radio is gaining a larger percentage of the market every year. With that larger market percentage comes a greater ability to market on these platforms. Luckily for businesses, the costs of marketing on internet radio is significantly different than on traditional radio. Here is what you need to know.

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Topics: how to advertise on radio, advertising on radio, cost of radio ads

Newspaper Advertising Tips

Posted by Amy Baker on May 23, 2015 2:00:00 AM

Newspaper Advertising Tips

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Topics: newspaper advertising, newspaper advertising tips, advertising tips in newspapers, cost of newspaper ads

Newspaper Advertising Costs

Posted by Amy Baker on May 19, 2015 2:00:00 AM

Newspaper advertising has long been the preferred mode of advertisement for many businesses, and for good reason. Businesses can feel confident that there advertisement will be seen because of how many people read newspapers on a daily basis. Businesses targeting the older generation particularly are keen on using newspaper advertisement because a greater percentage of the older generation still reliably buy and read newspapers.

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Topics: cost of newspaper advertising, cost of newspaper ads, newspaper ad costs

Local Newspaper Advertising

Posted by Amy Baker on May 16, 2015 2:00:00 AM

Placing an advertisement in a major metro newspaper is an intriguing advertising option. After all, think of how many readers the Sydney Morning Herald has on a daily basis. However, major metro newspapers also present an issue for small business owners: they can be extremely expensive. Small businesses could really use an alternative print advertisement method that is more reasonable.

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Topics: newspaper ads, newspaper advertising, local newspaper advertising

The Best Ways To Advertise Your Facebook Competitions

Posted by Amy Baker on May 12, 2015 2:00:00 AM

Whether you use a third party app or your own website to host Facebook competitions, there are a few guidelines you need to follow to best promote them.

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Topics: Facebook competition, Facebook Competition Cost, Facebook advertising

The Differences Between A Good And A Great Facebook Advertisement

Posted by Amy Baker on May 9, 2015 2:00:00 AM

A great Facebook advertisement is an effective advertisement as reflected in an ad's click-through-rates. Here are some ways to go from good to great.

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Topics: cost of a Facebook ad, Facebook advertising, How to Create a Facebook Ad

Tips For Creating The Perfect Facebook Business Page

Posted by Amy Baker on May 5, 2015 2:00:00 AM

Use these tips to create a Facebook business page that will engage your customers, draw in new followers, and ultimately help your business grow.

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Topics: Facebook marketing for small business, Facebook Business, Facebook advertising

The Top 10 Facebook Advertising Tips

Posted by Amy Baker on May 2, 2015 2:00:00 AM

Here are 10 Facebook advertising tips you can use to optimise the engaging capabilities Facebook offers. Reach the right people at the right time.

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Topics: Cost of Facebook Advertising, Facebook Advertising Tips, Facebook Tips