Facebook advertising is strongly recommended with over 1 billion people using the platform. Don’t be intimidated by that number though; the beauty about Facebook advertising is that you are able to concisely target the right audience for your business to get the most amount of traffic for the lowest price possible.
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Despite LinkedIn establishing itself as a well-known and widely used medium, many businesses are yet to realise and thus capitalise upon its full potential in the business environment. LinkedIn essentially brings together businesses and people from all over the world into a single digital network, so it is important not to overlook its potential to help your business grow. Of all the social networking sites, LinkedIn is one purely focused on business connections, networking and employment opportunities while managing your brand towards a professional audience. The benefits are endless, so let’s dive into a handful of them:
Social media marketing has become one of the most prevalent forms of advertising. It is cheap and can attract a wide audience if executed well. However, it’s easier said than done to execute a social media marketing plan. It takes strategy, creative thinking, and often some humour to get you along. Many brands don’t have the time or resources to manage their social media marketing to the best of their abilities, which is when contacting a social media agency becomes necessary.
YouTube has over 1 billion unique visits per month– that is a lot of opportunity to visually show of your brand. But, apart from that, why should your business be advertising through this channel? Is it any different to both traditional and other online advertising options? The simple answer is yes. We've previously looked at how you can utilise this form of advertising, but let’s look at some of the other reasons why it is worth the investment.
There are many things to consider when using Facebook as a platform to engage your audience, so knowing the best practices when using it are important. Here are the main things to consider and do before posting to your Facebook page.
Facebook advertising costs shouldn’t scare you away from using the platform to reach your audience, mainly because that cost is a figure that you decide on. There are many factors that will determine the cost of your Facebook advertising, so it is important to understand them all before diving head first into a campaign.
Vine is a social media app that allows users to create six-second videos. It might not sound like much on paper, but it allows users to explore their creativity, with recording occurring only when the screen is being touched. This has opened up a whole new platform for creative videos that are produced on the go and with stop motion effects. But what does this mean for businesses and their marketing efforts?
Hootsuite is a social media management platform that allows the user to keep track and manage a number of their social media network channels in the one place. The platform allows businesses to monitor what their competitors are doing, as well as what their own fans are engaging with. Activity on different social media channels can be responded to instantly while showing what is trending in your business’ industry.
Below are some reasons you might want to consider using Hootsuite to manage your social network channels.
The value of Google+ as a social media platform is often not seen by businesses – generally because there is a belief that it doesn’t get much traffic or activity. So, it’s not uncommon for businesses to completely ignore the use of it. But what is important to realise is the benefits for your SEO. With that said, let’s take a look at why businesses should not ignore this platform that only needs a little work to reap the benefits.