360 Degree Media Group Blog

Introducing Google Adwords Keyword Tool

Posted by Amy Baker on Dec 30, 2014 4:00:00 AM

You’re all set and ready to take the market by storm, now that you’ve launched your web site. You’re thinking, it shouldn’t be long now before you have people clicking on that BUY NOW button and shopping from your site in droves.

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Topics: Google Display, Google Adwords Keywords, Google Adwords

What Is Google Adwords?

Posted by Amy Baker on Dec 27, 2014 4:00:00 AM

Google Adwords is an online advertising services that places advertisements on the top, bottom, or side of the page for a particular search query. The choice of ads depends on the reliance of the keywords of the search query. For example, if somebody searches “golf clubs,” the ads displayed will be sports equipment, or more specifically, golf equipment stores.

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Topics: Google Display, Google Adwords

13 Reasons Why Your Business Should Invest In Advertising

Posted by Amy Baker on Dec 23, 2014 4:00:00 AM

Many small business owners may be wondering whether or not to use paid advertising for their services. A host of reasons including limited budget, preconceived misconceptions, and distrust towards advertisers may have prevented them from doing this in the past. However, there are substantial advantages and benefits afforded by paid advertising.

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Topics: advertising, Facebook advertising

How you can get the most out of print advertising

Posted by Amy Baker on Dec 20, 2014 4:00:00 AM

Despite the influx of digital content, print remains one of the most powerful and resounding advertising mediums. However, there is a vast range of variables to consider when using this outlet such as the specific media vehicle, the length of the campaign and the content of the ad itself.

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Topics: marketing, print advertising, digital content

Effective web design and how you can achieve it

Posted by Amy Baker on Dec 16, 2014 4:00:00 AM

A successful, well-designed web page can dramatically increase positive brand associations and the audience’s perceptions of and experiences with your business. This blog will look at the important elements of web design/layout that businesses should incorporate to increase the effectiveness of your page. 

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Topics: website design, web design

Choosing The Right Media Channel For Your Business

Posted by Amy Baker on Dec 13, 2014 4:00:00 AM

Businesses are continually looking for ways to gain an advantage over their competition/rivals. One of the main avenues for this to be achieved is through their specific marketing and advertising strategies. Businesses should be aiming to reach as many of their identified targeted market as possible in the most cost-effective fashion, to give them the best possible return on investment.

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Topics: marketing channel, media channel

How To Get More Followers On Your Social Media Pages

Posted by Amy Baker on Dec 6, 2014 4:00:00 AM

With many businesses now active in the digital world, and more specifically on social media platforms like Twitter and Facebook, it has become increasingly important to educate ourselves in social media.

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Topics: Social Media Management, social media

What is ‘Native Advertising’ and How Can It Help Your Business?

Posted by Amy Baker on Dec 2, 2014 4:00:00 AM

What is Native Advertising?

In the marketing and advertising world, catchphrases or ‘it words’ are in abundance. The term native advertising is one that has been thrown around a lot lately.  Altimeter Group defines this as “a form of a converged media that combines paid and owned media into a form of commercial messaging that is fully integrated into, and often unique to, any specific delivery platform”. In other words, it’s your advertising that is blending in with the content that is around it.

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Topics: Native Advertising, Facebook advertising