360 Degree Media Group Blog

Did Video Really Kill The Radio (Star)?

Posted by Amy Baker on Nov 29, 2014 4:00:00 AM

As society is making its transition into the digital world, many things have changed. However, radio is still as prevalent and effective as it has been. Radio accounts for 7% of total media expenditure. Part of the reason it has been able to keep up is due to its mobility: users listen to the radio in the car, at work and at home.

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Topics: radio advertising advantages, radio marketing, Radio, visual marketing, radio advertising

Is Print Newspaper Advertising Still On Top?

Posted by Amy Baker on Nov 25, 2014 4:00:00 AM

As media consumption is becoming increasingly digitalized, the role of traditional print advertising has come under heavy scrutiny. Many media scholars suggest that commercial printed newspapers are suffering a slow but inevitable demise, however, in the meantime they continue to play a significant role in the marketing world.

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Topics: newspaper advertising, print advertising, traditional media, print advertising benefits

How Your Business Can Utilise YouTube Advertising

Posted by Amy Baker on Nov 22, 2014 4:00:00 AM

YouTube is one of the fastest growing advertising mediums around. In majority, YouTube audiences do not browse randomly, but deliberately search for videos they are interested in, as they have precise, intent-driven behaviour. Through targeted advertising of videos and key search terms, YouTube provides opportunities for businesses to express themselves through unique visual experiences in order to attract viewers and potential customers. Marketing agencies have the ability to make it easier to manage your advertising platform and achieve full potential for your business.

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Topics: YouTube marketing tips, YouTube advertising, YouTube marketing strategy, YouTube marketing, YouTube marketing benefits

How To Enhance Your Advertising's Visual Appeal

Posted by Amy Baker on Nov 18, 2014 4:00:00 AM
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Topics: radio advertising advantages, radio marketing, Radio, visual marketing, radio advertising

Staying Informed: Social Media Platforms

Posted by Amy Baker on Nov 15, 2014 4:00:00 AM

Social media can make or break your business without proper management or monitoring of all social media branding. Social media advertising is an extension of your physical brand and must treated as such through the use of an agency to monitor and manage every asset of your social media advertising.

Digital advertising must be planned and executed tactically to avoid digital marketing risks. I will outline below how your business can stay ahead your competition on social media while still being relevant to your consumers by avoid some common mistakes.

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Topics: newspaper advertising, print advertising, traditional media, print advertising benefits

Digital Fever: Making Your Online Content Go Viral

Posted by Amy Baker on Nov 11, 2014 4:00:00 AM

Most marketers can only hope of producing content that goes ‘viral’. While it is not something that can be easily or definitely achieved, there are certain strategies, traits, and common features that one can implement to increase the likelihood of this occurring.

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Topics: social media marketing, viral content, Digital fever.

Advertising And Cinema: Combatting Audience Disengagement

Posted by Amy Baker on Nov 11, 2014 4:00:00 AM

Cinema advertising combined with online and print marketing in a well-planned marketing plan drawn up by an experienced agency can increase your brand recognition by 40%. With ad avoidance and the increasing trend to multi task by consumers, cinema advertising is redefining audience engagement.

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Topics: cinema advertising, cinema advertising benefits, audience engagement

On The Move: The Benefits Of Scooter Advertising

Posted by Amy Baker on Nov 8, 2014 4:00:00 AM

Businesses are constantly searching for ways to gain a competitive edge over their rivals. In terms of marketing and advertising, there is an abundance of avenues through which this can be achieved. When trying to reach and eventually attract large audiences, businesses often look towards the big players in TV, radio, newspaper and even online to achieve their respective goals and targets. But why not outdoor advertising? Or more specifically scooter advertising?

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Topics: outdoor advertising benefits, targeted marketing, scooter advertising benefits, scooter advertising, scooter advertising Sydney, outdoor advertising, outdoor marketing

How Your Business Can Maintain Strong Brand Loyalty

Posted by Amy Baker on Nov 4, 2014 4:00:00 AM

Brand loyalty is one of the most integral features of a successfully run small business as it generally means regular, repeat purchasing. Whilst there are significant differences between the notions of brand equity and brand loyalty, they share a unique correlation or level of interdependence. You can’t achieve rock-solid loyalty without a positive, healthy relationship!

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Topics: brand loyalty marketing, brand awareness, brand equity, brand loyalty