Social networking is the biggest thing to happen to marketing since the introduction of television. The question that comes up when you jump into the realm of social media for business, however, is "which network should I join?" When it comes to image websites there are two paths you can go: Instagram marketing or Pinterest marketing.
360 Degree Media Group Blog
The world of online marketing is constantly changing, and it is important for business owners to remember that when you interact with your audience online, ‘short’ and ‘worthwhile’ are the two most valuable words. Video marketing is one of the most invaluable new forms of social media marketing.
Recycling is something you hear about a great deal in the world outside of business and marketing. Did you know, however, that you can recycle your social media content too? Recycling content has nothing to do with being lazy, but it boils down to whether you truly have the time or money to create new and original content every time you create marketing material. Recycling content is about revisiting important topics, updating information, and continuing the dialogue.
Television has long been in the homes of consumers, and almost as long as it has been there, it has been trying to sell us things. However, with the introduction of YouTube and Twitter, even television needs to start moving with the times.
Once you have decided to go digital and launch a successful media campaign online, you have to remember that content is the priority. It may sound cliché, but it is very important especially with all the changes in Google’s algorithms. However, in the rush to create content, the three crucial points in successful content creation are almost always forgotten: relevancy, timely content, and keeping it lightweight.
In today’s seriously social media savvy world, it is easy for some to feel like social media has become a little too much media and not enough social. There are those out there who will say that it is just another broadcast media outlet, that people like Tony Hsieh of Zappos no longer post fun and random tweets about party functions. However, that is not always the case. Using social media for business can be one of the best ways to build brand loyalty.
Content marketing is one of the fastest growing marketing methods of 2014. More and more companies are using this marketing tool to get their business noticed online. However, the one thing that many content writers forget about when they put their content 'out there' is that it is not just about what is contained in the content, but marketing that content, and getting it shared.
There was once a time when social media was simply the art of talking at people. However, over the years, being on social media has grown into something new and taken on a completely different meaning. Not only is social media completely different than just talking, but businesses can now take advantage of it to use as a form of marketing and connecting with customers.