Before we begin, let's just get this out of the way: nothing compares to genuine interaction. Uploading an actual photo, when creating a personal profile is one of the surest ways to ensure that your profile will get hits. Your Facebook marketing strategy should not only be about brand awareness and recognition is but also getting in touch with people.
360 Degree Media Group Blog
The only way to run a successful business is to have a game plan; a solid strategy. It is rare to find a business that has made a conscious choice to not develop a strategy. For the most part, misconceptions and lack of foresight are the reasons businesses do not get strategic.
The opportunity to appeal to an audience of more than 800 million people using one platform comes in the form of Facebook advertisements.
The fact that Facebook ads are still considered a new phenomenon means that not everyone knows how to fully unlock and exploit the potential of this social network. After reading this, however, you will be one of the lucky few who do!
Like most everything else, newspaper advertising seems to be increasingly going down the digital route. For the past few years, major newspaper publishers in Australia and all over the world have been speaking out against the alarming loss of print advertising revenue as businesses choose to follow the digital trend.
Advertisements are meant to be memorable.
They are meant to evoke a feeling or touch a nerve. Some perfectly reflect a cultural zeitgeist, like Dos Equis, Apple’s “1984” commercial, while others remain in their audience’s consciousness for all the wrong reasons. Some companies intentionally use shock value in their advertising while others just create strange advertising then get caught by surprise when the public is offended at their obvious bad taste.
Print advertising is not as popular in the age of digital marketing as it used to be, but it is still a very important promotion tool.
Social media marketing (SMM) used to be considered as a supplementary strategy for driving sales and customer engagement for big brands. As early as a couple of years ago, platforms like Facebook and Twitter were mostly used simply because they were free and easy to implement. It’s a whole new ballgame though; these days, the SMM arena has become very competitive—and profitable.
Hubspot provides companies with a software platform that takes care of all inbound marketing.
What they have done is essentially taken the old school method of marketing, and thrown it out of the window.