360 Degree Media Group Blog

The Best Facebook Marketing Tools

Posted by Amy Baker on Apr 29, 2014 6:00:00 AM

Before we begin, let's just get this out of the way: nothing compares to genuine interaction. Uploading an actual photo, when creating a personal profile is one of the surest ways to ensure that your profile will get hits. Your Facebook marketing strategy should not only be about brand awareness and recognition is but also getting in touch with people.

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Topics: Facebook Marketing Tools, The Cost to Manage Facebook, Facebook Marketing, Facebook advertising

How To Create A Facebook Marketing Plan

Posted by Amy Baker on Apr 25, 2014 6:00:00 AM

The only way to run a successful business is to have a game plan; a solid strategy. It is rare to find a business that has made a conscious choice to not develop a strategy. For the most part, misconceptions and lack of foresight are the reasons businesses do not get strategic.

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Topics: Facebook Marketing Strategy, Facebook Marketing Plan, Facebook Advertising for Business

Facebook Advertising Examples For Your Business

Posted by Amy Baker on Apr 22, 2014 6:00:00 AM

The opportunity to appeal to an audience of more than 800 million people using one platform comes in the form of Facebook advertisements.

The fact that Facebook ads are still considered a new phenomenon means that not everyone knows how to fully unlock and exploit the potential of this social network. After reading this, however, you will be one of the lucky few who do!

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Topics: Facebook Advertising Examples, How to use Facebook Advertisements, Successful Facebook Marketing, Facebook advertising, Facebook Marketing Examples, How to Create a Facebook Ad

How Much Does It Cost To Advertise On Facebook?

Posted by Amy Baker on Apr 18, 2014 6:00:00 AM

If you specialise in a unique niche, your budget will much lower.

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Topics: Cost of Facebook Advertising, cost of Facebook marketing, Marketing On Facebook, Price of Facebook Advertising, Facebook Advertisements, Facebook Campaign

Print Or Digital Newspaper Advertising: How Should You Choose?

Posted by Amy Baker on Apr 15, 2014 6:00:00 AM

Like most everything else, newspaper advertising seems to be increasingly going down the digital route. For the past few years, major newspaper publishers in Australia and all over the world have been speaking out against the alarming loss of print advertising revenue as businesses choose to follow the digital trend.

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Topics: digital versus print advertising, newspaper advertising

Controversial Marketing: The Key To Success Or Failure?

Posted by Amy Baker on Apr 11, 2014 6:00:00 AM

Advertisements are meant to be memorable.

They are meant to evoke a feeling or touch a nerve. Some perfectly reflect a cultural zeitgeist, like Dos Equis, Apple’s “1984” commercial, while others remain in their audience’s consciousness for all the wrong reasons. Some companies intentionally use shock value in their advertising while others just create strange advertising then get caught by surprise when the public is offended at their obvious bad taste.

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Topics: email marketing, controversial marketing

Does Print Advertising Really Work?

Posted by Amy Baker on Apr 8, 2014 6:00:00 AM

Print advertising is not as popular in the age of digital marketing as it used to be, but it is still a very important promotion tool.

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Topics: newspaper advertising, print advertising, print advertising sydney

Can You Measure Facebook Marketing Success?

Posted by Amy Baker on Apr 4, 2014 7:00:00 AM

Social media marketing (SMM) used to be considered as a supplementary strategy for driving sales and customer engagement for big brands. As early as a couple of years ago, platforms like Facebook and Twitter were mostly used simply because they were free and easy to implement. It’s a whole new ballgame though; these days, the SMM arena has become very competitive—and profitable.

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Topics: social media marketing, Facebook Marketing, Facebook advertising

An Introduction To HubSpot And Inbound Marketing

Posted by Amy Baker on Apr 1, 2014 7:00:00 AM

Hubspot provides companies with a software platform that takes care of all inbound marketing.

What they have done is essentially taken the old school method of marketing, and thrown it out of the window.

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Topics: content marketing, email marketing, Inbound Marketing, marketing solutions