Finding out who it is that you should be targeting is pretty much a common sense initiative that nobody in business should need to be told. Finding ways to appeal to your target audience and engage them is more of a challenge.
360 Degree Media Group Blog
The world of marketing has changed beyond recognition in the last ten years. All this talk of SEO and content budgets may be foreign to many, for whom marketing used to be about the odd radio advert and a page in the local newspaper; but the really weird is yet to come!
Having a Facebook page allows potential customers to find out about your business, see the products or services that you are providing, and find out about any upcoming events or promotions. However, many small businesses misunderstand, and think that simply creating a page and inviting people to become fans is enough.
Maybe it’s because the platform is more personal, but a negative comment about your business on Facebook may sting a little bit more than an anonymous comment on Google or elsewhere. Regardless of the real reason why, it’s important to learn how to immediately deal with negative comments on Facebook appropriately, because you’re feeling that sting for a reason.
Topics: Manage Negative Facebook Comments, Reputation Management Facebook, Facebook Marketing in Sydney, social media marketing sydney, Social Media Marketing in Australia, Social Media Marketing for Businesses
Facebook used to be mostly for getting to know new people and reconnecting with old friends. It’s still very much about that in many ways; however, in 2014 we’re not only learning about our friends on Facebook. We’re learning about new products, new services and new companies. If you’re a small business owner who is looking to step up your Facebook presence, then start with these eight tips for improving your page.
A lot has changed over the past couple of years in terms of what it means to be a blogger. It used to be a little bonus - a little extra way for business owners to attempt to reach their audience or colleagues easily and instantly. It used to have a very personal vibe, as a sort of sanctuary where professionals could go for some respite in order to unload their personal thoughts and feelings regarding any particular situation. That all remains true today; however, the difference now is that blogging has gone from a luxury for business owners - to a necessity.
Move Over Traditional Media - Social Media Marketing Is Here To Stay!
Before everyone was constantly online, the main advertising venues for businesses were the tri-media which consisted of the newspapers, TV and radio. Audiences for these venues ranged from thousands to millions but it took big money to make it happen. The game is very much changed though; the internet basically created an information revolution that was so explosive that it literally reshaped the way we think and act—and how we decide to spend our money. You don’t have to be an expert in social media to observe how it has altered the consumer landscape; the internet essentially created a consumer base that was both global and localized, making it possible for small business owners to create an identity that can be just as visible as major brands. Thanks to social media, everything has the potential to go viral.
The increasing importance of web design is not only about visual appeal; it’s also about functionality and construction. Meaning, a slick and smooth website is meaningless if it can’t properly move your leads through the sales process, or handle the amount of data you need without crashing.
Google Adwords is one of the most important online marketing tools for small businesses.
Search engine optimization (SEO) takes time, and if you are looking to generate inbound leads in the short term, then running a paid advertisement on Google will help get your name at the top of the list. Google Adwords is also very good for advertising a particular product or service, especially one that is limited, time-sensitive or otherwise unique. So how does it work? Follow this guide to find out.