360 Degree Media Group Blog

What Is The Best TV Channel To Advertise On In Sydney?

Posted by Amy Baker on Feb 25, 2014 8:00:00 AM

If you are looking to advertise on television, then you may be familiar with the first-time feeling of not knowing where to start. You’re not alone, but the good news is that while online marketing is here to stay, television advertising is still a very viable option for businesses that are looking to spread awareness of a specific product, announcement or the company in general. As in most places, television advertising in Sydney is all about context and relevance. Before deciding on which channel to work with, it’s important to understand the ins and outs of the format.

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Topics: advertising channels in Sydney, best advertising channel, Sydney television advertising, channel 9 versus channel 7

When Is The Best Time To Run An Ad On The Radio In Sydney?

Posted by Amy Baker on Feb 21, 2014 8:00:00 AM

One of the best things about advertising on the radio is that it allows small businesses to reach a captive audience that is simultaneously in motion. There are not many other times when consumers are captive while also free – meaning, although a person may physically be sitting in one place (the car), they are simultaneously doing, arriving, leaving, planning, remembering etc. Radio ads reach listeners at a time when they are physically still, yet mentally and emotionally on the go.

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

Negative results showing up on Google? Here’s what to do now.

Posted by Amy Baker on Feb 18, 2014 8:00:00 AM

If you have a negative reputation on Google, then you’re going to need to invest some time and effort into SEO and SEM (search engine marketing) to solve the problem. High-ranking and positive search engine results are the keys to online marketing success, and at the same time, having a negative online presence can do serious damage to your business.

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Topics: seo, Google Search Results, Improve SEO, Negative Search Results, Rank on the first page of Google

Why No One Wants To Read Your Business Email

Posted by Amy Baker on Feb 14, 2014 8:00:00 AM

If you think that email marketing doesn’t work, then think again.

Email newsletters are one of the oldest forms of online marketing, however, they are still one of the most effective. According to 2011 research by Forrester, the total email marketing spend has been growing by 10% year over year. Email marketing is considered by many to be even more effective then marketing across social media.

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Topics: email marketing, Delete Email Ads, Email Advertising

Google Adwords versus SEO: Understanding Paid versus Unpaid SEO

Posted by Amy Baker on Feb 11, 2014 8:00:00 AM

The difference between search engine optimisation with keywords, versus paying for Google Adwords, is significant in several ways. It’s important to understand that both strategies are key components of any successful online marketing campaign.

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Topics: SEO versus Adwords, Google Adwords Versus Search Engine Optimisation

How Much Does It Cost To Manage Facebook?

Posted by Amy Baker on Feb 7, 2014 8:00:00 AM

How much does Facebook cost for a small business?

The cost of Facebook marketing is relative to the needs and goals of each unique company. The difference primarily depends on the size of your business, your industry and the unique products or services that you offer. So how much should you pay for Facebook management? Before you make that decision, take the time to understand what you’re paying for in the first place.

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Topics: Price of Facebook Marketing, social media marketing, Social Media Management Costs, Facebook Marketing

Is It Better To Advertise On Taxis Or Buses?

Posted by Amy Baker on Feb 4, 2014 8:00:00 AM

Advertising outdoors is a great way to reach your target market. But one of the best ways to reach your target market outdoors is on the road.

If you’re wondering what the benefits are of bus advertising versus taxi advertising, then you’ve come to the right place. Ultimately, both options are excellent in their own way, and the effectiveness of the advertisement ultimately depends on you.

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Topics: taxi back Sydney, Sydney taxi advertising, taxi back advertising, bus wrap advertising, bus advertising in Sydney