360 Degree Media Group Blog

Reviewing Advertising in the Sydney Morning Herald

Posted by Amy Baker on Jan 31, 2014 8:00:00 AM

Advertising in The Sydney Morning Herald is a great option for the small business owner.

Especially those who are looking to market their products or services to a huge audience. The newspaper reaches 4,543,000 citizens and has been around since 1831.

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Topics: The Sydney Morning Herald advertising, SMH advertising, newspaper advertising, sydney newspaper advertising

Do Radio Commercials Work? Understanding Radio Ad Effectiveness

Posted by Amy Baker on Jan 28, 2014 8:00:00 AM

So much has changed over the last several years, from online marketing to the rise of mobile consumption and more. The new advertising landscape provides an array of options for the small business owner, yet, what about the good old radio?

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Topics: radio advertising effectiveness, radio commercial, radio advertising, cost of radio ads

Advertising: The Sydney Morning Herald Versus The Daily Telegraph

Posted by Amy Baker on Jan 24, 2014 8:00:00 AM

If you’re new to newspaper ads, then you may be wondering:

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Topics: The Sydney Morning Herald advertising, the best newspaper to advertise in, newspaper advertising, The Telegraph Sydney advertising, cost of newspaper advertising, marketing in The Telegraph

My Competiton Ranks Higher Than Me – Now What?

Posted by Amy Baker on Jan 21, 2014 8:00:00 AM

Search engine results can sometimes sting for small business owners. You have a more reputable and established business, a better and more prominent reputation and more customers. Yet, somehow, the new guy on the scene is ranking higher than you in search engines.

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Topics: blogging, content marketing, seo, search engine optimisation, sem, search algorithm, search engine marketing

Is Television Advertising Worth The Expense?

Posted by Amy Baker on Jan 17, 2014 8:00:00 AM

The term “small screen” has been used to define television – but these days, the small screen is dominated by tablets and smart phones. However, television engagement is still very high, running right alongside online and mobile.

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Topics: television advertising, small screen advertising, tv marketing, tv advertising

How Much Does A Weekly Email Newsletter Cost?

Posted by Amy Baker on Jan 14, 2014 8:00:00 AM

Email marketing has been around since the dawn of the Internet, and although it is one of the oldest forms of online marketing, research shows that it is still the most effective.

According to a 2012 study by Blue Kangaroo, 7 in 10 consumers have utilized a discount that they received in a marketing email the week before. According to a study by iContact, 56% of companies plan on upping their use of email marketing this year.

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Topics: cost of email marketing, email marketing, email marketing prices, email newsletter, business email marketing

The Different Ways to Run a Facebook Promotion

Posted by Amy Baker on Jan 10, 2014 8:00:00 AM

The price of running a Facebook competition all depends on your approach.

In the past, companies were required to run Facebook competitions strictly through third party applications. However, Facebook recently changed its guidelines, allowing companies to either use a third party app or run the competition directly through Facebook. This can be a key piece of your facebook marketing strategy and can help measuring success.

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Topics: Cost of a Facebook Competition, Price of a Facebook Competition, Competition Prices, Facebook Competition Cost

Advertising in the Newspaper: Obsolete or Evolved?

Posted by Amy Baker on Jan 7, 2014 4:50:00 AM

Some people really do believe that newspapers are facing the end of their time. They seem to think that we have become so modern that we don’t even need to read the newspaper anymore. Perhaps they think that soon we'll be able to synthesize the news via neuro-receptors by simply blinking a couple of times when we wake up.

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Topics: newspaper advertising Sydney, should I advertise in the newspaper, sydney newspaper advertising, are newspapers becoming obsolete, Sydney newspaper readership and advertising costs, people reading the newspaper, is it worth advertising in newspapers, newspaper readership and advertising, are newspapers still worth advertising in

How Much Does A Facebook Advertisement Cost?

Posted by Amy Baker on Jan 3, 2014 8:00:00 AM

If you’re wondering how much it costs to advertise on Facebook, then you’ll be happy to know that you can pay whatever you want!

The beauty of Facebook advertising is that it is 100 percent customizable – you can spend one dollar per day or one thousand dollars per day – it’s completely up to you. Advertising with Facebook’s advanced targeting techniques allows you to reach almost every demographic under the sun, and the site offers a few different ways to reach your target market.

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Topics: Facebook Advertising Tips, Facebook advertising costs, cost of a Facebook ad, Facebook Marketing, Facebook advertising, Facebook Advertising strategy