360 Degree Media Group Blog

It’s On: Television Versus Radio

Posted by Amy Baker on Dec 31, 2013 4:00:00 AM

Emmy Award winning Tonight Show host Johnny Carson once joked that; “If it weren't for Philo T. Farnsworth, inventor of the television, we'd still be eating frozen radio dinners" and bands like The Buggles famously stated that; “Video killed the radio star” but are things really that cut and dry?

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Topics: radio vs TV, Television versus radio, TV ads versus radio ads, television advertising versus radio advertising, television advertising better or worse than radio, which is better radio or television advertising?

Social Society: The Best Social Media Marketing Platforms For Teens

Posted by Amy Baker on Dec 27, 2013 8:00:00 AM

Some marketing principles never change, while others rarely stay the same for more than a few years. These days, it’s important to stay on top of where your market is at any given time. If you’re marketing to teenagers, then you know that you need to be online, mobile, and exceptionally social. So what is best marketing mix to reach teens today?

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Topics: mobile marketing, marketing to teens, sydney marketing, Tumblr marketing, social media marketing, vine marketing, YouTube marketing

Twitter 101: Online Marketing What You Need To Know Now

Posted by Amy Baker on Dec 24, 2013 4:01:00 AM

Twitter is a highly personable medium! Even the largest corporations must tweet in a personal and responsive manner in order to be successful in engaging and communicating their message.

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Topics: Twitter marketing, Twitter advertising, social media marketing, Twitter for Business, social media, online marketing, Twitter

Is It Better To Advertise On Channel 7 Or Channel 9?

Posted by Amy Baker on Dec 20, 2013 8:00:00 AM

What is the best television channel for Sydney advertising?

A better question is “Who watches each channel?” Ultimately, both channel seven and nine each have millions of viewers and equally strong followings. It’s not about which channel is better, but how far you as a business owner are willing to go in order to understand your customer base. On television, the term “better” is subjective, since everyone likes something different. What matters is what your customers enjoy watching. They key is to understand who your customers are, which channel they’re more likely to gravitate towards and finally what type of device they are watching on.

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Topics: advertising channels in Sydney, best advertising channel, Sydney television advertising, channel 9 versus channel 7

To Use Radio or Not? Here’s The Cost of Sydney Radio Airwaves!

Posted by Amy Baker on Dec 17, 2013 4:08:00 AM

Marketer and Consumer Psychologist Stuart Henderson Britt once said that: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

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Topics: Sydney Radio Ads, Sydney Radio Airwaves, Radio, Radio Market, radio advertising, cost of radio ads

Outdoor Advertising: Is Your Ad Money Blowing Away In The Wind?

Posted by Amy Baker on Dec 13, 2013 8:00:00 AM

Outdoor Advertising Offers A High Return On Investment

It’s true that outdoor advertising is expensive. However, the return on investment can be very high – if you advertise the right way. Print ads may be dying due to online marketing, but life outdoors as just as grand as ever. Small businesses that fail to see a return on their investment usually don’t do the necessary research and homework before purchasing a billboard or other type of outdoor ad. It’s easy and affordable to optimize your ad spend with the right data, so make sure that you’re prepared before inquiring with an ad agency.

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Topics: billboard prices, outdoor advertising, billboard advertising, billboard marketing, outdoor marketing, cost of outdoor advertising, billboard Sydney

6 Reasons Why Your Business Should Be Marketing on Pinterest

Posted by Amy Baker on Dec 10, 2013 4:49:00 AM

Pinterest is one of the youngest social media platforms to enter the digital marketing mix, but don’t let that put you off. 

It is also one of the fastest growing. In fact, Pinterest has experienced a 66% increase in web traffic in just the past year, and now it has a whopping 70 million active users.

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Topics: advertising, social media marketing sydney, be on Pinterest, tips for social media marketing, 5 pinterest tips, pinterest for business in sydney, Pinterest Marketing, reasons to be on pinterest, Marketing on Pinterest

Understanding The Cost Of Bus Shelter Advertising In Sydney

Posted by Amy Baker on Dec 6, 2013 8:00:00 AM

Today, business owners have so many advertising options, both online and offline.

So inevitably, some of the most effective choices get overlooked. While online advertising rules the day, as print advertising struggles, offline options such as bus shelters are still very viable for small businesses. However, it’s important to understand the cost of bus shelters versus the return on investment.

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Topics: bus shelter, bus shelter advertising, cost of bus shelter ads, marketing outdoors, outdoor advertising, bus shelter marketing

Party in the Back: A review of Taxi Back Advertising

Posted by Amy Baker on Dec 3, 2013 4:30:00 AM

So you know that taxis tend to cluster in the busiest parts of the city in order to maximise their profits, and as someone who is looking to hail a taxi you kow that it makes sense to go where there are the most people. What you might not have thought about however, is that this common knowledge is just as relevant when considering this method of advertising.

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Topics: taxi advertising, taxi back reviews, taxi advertising in Sydney, reviewing taxi advertising, review of taxi advertising in Sydney