As a boutique agency, we're always on the look out for relevant content that related to our business. Emma Triggs sums this up perfectly in an article she posted to LinkedIn earlier today. You can take a look at this article here.
The 360 Degree Media Group Blog
Retail Centre Advertising has fast become a hugely advantageous way for brands to find powerful ways of targeting consumers at a time when their mindset is comfortable, more susceptible to influence and who already have their wallets at the ready.
Outdoor advertising can be considered one of the oldest forms of marketing. We are continuously coming up with innovative ideas to create an entertaining and engaging marketing medium. In this blog, we will take a deep dive into the world of cross track advertising. Looking at the two main format types of cross track advertising and the benefits of implicating this medium into your marketing strategy. From digital and static solutions to station dominations, advertising within rail environments can deliver a highly impactful and unmissable advertising experience for commuters. 69% of commuters claim that they pay more attention to advertising in the rail environment than anywhere else.
Outdoor advertising, from large format billboards to branded scooters, demands attention because it has a high level of impact. Outdoor advertising is effective at reaching a mass audience, whilst cutting through to reach hard to find consumers, like young people or busy professionals.
In today’s fragmented marketing mix, it’s becoming increasingly harder for brands to compete and gain any sort of cut through. There are so many mediums out there and the internet is filled with 500 word pieces on why you should and shouldn’t utilise this particular channel.