Over the past few years there have been many unfavourable opinions that newspapers are on their way out. However, the statistics prove quite the opposite! As you’ve read in our previous blogs on Newspaper Advertising, there are many benefits to using this type of media. This blog will outline the top 10 benefits of newspaper advertising.
1. Wide Audience
Each month, around 15 million Australians consume newspaper media every month as well as 10 million consuming digital newspaper media. Newspaper audiences are therefore diverse in their demographic profile and use the medium in different way
There are many options to choose from when deciding which type of newspaper advertising is right for your business. Whether you’re a well-known, national company with a large budget or a local butcher with a small budget, most newspapers provide a variety of options to suit your needs.
Newspapers have long been shown to be a trustworthy source of information. A recent study shows that newspaper is the most trusted paid medium at 58%, followed by television (54%), radio (49%) and online (27%).
Newspaper audiences have proven that they find the medium more engaging and have less distractions when compared to other mediums such as television. This is mostly due to people engaging in other activities such as scrolling through social media feeds whilst watching television or using the medium as background noise.
Whilst offline newspapers are said to be in decline, digital newspapers have surged in their numbers with some consumers even using both platforms. This allows newspapers to reach a wider audience by reaching two very different markets. Furthermore, digital allows for further audience targeting as well as digital advertising.
Unlike other mediums, newspaper advertisements can be quite easily altered or changed if a business decided that an advertisement is not working. As long as the new material is provided before the given deadline, businesses are able to change their ad to something more suitable. This also allows you to trail types of advertising and see what works best.
Newspapers allow for quite targeted advertising to specific areas or demographics especially in local or community newspapers. For example, if you were advertising a restaurant in Cronulla, south of Sydney and only wanted to target people who lived in the local area, it would make sense to place an advertisement in the St George & Sutherland Shire Leader. This is compared to advertising in a state-wide or national newspaper which could run the risk of not reaching the target audience.
8. Effective for targeting shoppers
Newspapers are an effective way for businesses such as retailers to target shoppers. It has been shown that newspapers are the most trusted medium for shoppers as well as the most favoured medium for shopping advertisements at 59%.
Many other media platforms are in constant contention with other mediums to gain the business (and the money). However, newspapers are different. Many newspapers have now developed online versions of their newspapers in order to ensure they are reaching the whole market. With 7/10 of the ten most popular offline newspapers having a digital platform, it is evident that having multiple platforms is important for businesses to reach a large audience.
10. Diverse options
When choosing which type of newspaper advertisement you would like to purchase, a business must consider a number of factors including who their target audience is, their budget and so on. Newspaper provides people with a wide range of advertising options from large full-page spreads to small advertisements in the classifieds and everything in between.
If you need help deciding whether newspaper advertising is right for your business or would like to speak to someone knowledgeable in the space, contact us at 360DMG.