Newspaper advertising is a great way to advertise your brand although it can be strange and unfamiliar territory. To help you navigate this landscape 360DMG will provide you with some helpful tips to start your journey.
First and foremost, research is your priority with any advertising you’re planning to undertake. Each newspaper and publisher has their own distinct and differing audiences covering varying areas, which may not reach your target market. Once you’ve conducted your research you will be able to determine the medium you find most appropriate (it may not necessarily be newspapers). Though if your desired medium is newspapers you should also consider where exactly in the newspaper you want your ad to be placed - depending on your target audience and your budget. For example, whether that be in early general news (EGN), classifieds or sport.
When using newspaper advertising it’s important to test different ads to ensure you are using the right one for your audience. Sometimes different ads outperform others and they may resonate more with a particular audience or they may just simply look better. So after testing you’ll be able to create better ads in the future that will perform better and appeal to your audience. When testing, you can also test differing ad sizes and placements to see what works best. You could place smaller ads over a few scattered pages or in each section, or the complete opposite and use a full page ad.
The content of your ad is one of the more crucial elements. Even if you get the right audience by being in the right publication, if the copy and headline are not right there’s no point as this is what attracts people's attention. The headline needs to stand out, as people often skim through their newspapers and it should be able to catch their eye at a glance. The copy should also be large and bold to help make it stand out and be able to be read from around three feet distance. Think of the colour you may want to use throughout your ad - different colours have different connotations and could mean different things to different markets.
Make an attempt to get your advertisement to stand out, once again people often skim through newspapers so getting their attention is of utmost importance. There are several things you can do to get your ad to stand out from the crowd. Using white space effectively can help distinguish you from the other ads, in particular if you’re on the same page. Creative images are also a great way to grab attention when partnered with aesthetically pleasing fonts.
Putting these tips into use when undertaking your newspaper advertising will be a major benefit to you and help you on your to advertising success. If you’d like 360DMG to do the hard yards for you, get in contact with us today.