360 Degree Media Group Blog

A Guide to Newspaper Advertising in Sydney and New South Wales

Posted by Casey Whatton on Feb 1, 2016 1:00:00 PM

When it comes to Sydney and New South Wales newspaper advertising, there is a vast range of potential publications you could choose from. Each having their own demographic and readership, some publications may suit your advertising needs more so than others so it is important you choose the right one.

As mentioned, certain papers will suit better than others. The Hills Shire Times for instance is a family friendly publication allowing the locals to connect to their area. It has an audience of families with children under 18 at home and the social grade A as well as a readership of 79,000 and a circulation of 58,494 plus online views totalling 52,442 weekly. With this audience in mind, you may only advertise in this publication if their audience fits with your own target audience. For example, if you were to advertise a new family car you could potentially advertise it in the Hills Shire Times.

The Penrith Press on the other-hand is a hyper local publication bringing all the news from around the area to the one newspaper. It has a readership of 58,000, a circulation of 48,093, their audience is Families with children under 18 at home and baby boomers and they also have 76,934 online page views. Again for the Penrith Press, you would have to ensure that your target matches with their demographic.

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Now we’ll discuss the larger publications, bear with me as there is a few. Firstly we’ll start with the News Corp publications in New South Wales:


-           The Australian

-          The Weekend Australian


-          The Daily Telegraph

Community Titles

-          Blacktown Advocate

-          Canterbury Bankstown Express

-          Central Coast Express Advocate

-          Fairfield Advance

-          Hills Shire Times

-          Hornsby & Upper North Shore Advocate

-          Inner West Courier

-          Liverpool Leader

-          Macarthur Chronicle

-          Manly Daily

-          Mosman Daily

-          Mt Druitt & St Mary’s Standard

-          North Shore Times

-          Northern District Times

-          Parramatta Advertiser

-          Penrith Press

-          Rouse Hill Times

-          Southern Courier

-          Wentworth Courier.

Now for Fairfax in New South Wales;


-          The Australian Financial Review

-           The Weekend Financial Review


-          The Sydney Morning Herald

-          The Weekend Sydney Morning Herald

-           The Sun-Herald


-          Albury Border Mail

-          Armidale Express

-          Armidale Express Extra

-          Batemans Bay Post

-          Bathurst Western Advocate

-          Bathurst Western Times

-          Bega District News

-          Bellingen Courier Sun

-          Blayney Chronicle

-          Blue Mountains Gazette

-          Boorowa News

-          Southern Highlands News

-          Bowral Southern Highlands POST

-          Camden Haven Courier

-          Canowindra News

-          Cessnock Advertiser

-          Country Leader

-          Cowra Guardian

-          Crookwell Gazette

-          Deniliquin Pastoral Times

-          Dunno Daily Liberal

-          Dungog Chronicle

-          Finley Southern Riverina News

-          Foster Great Lakes Advocate

-          Forbes Advocate

-          Glen Innes Examiner

-          Gloucester Post

-          Grenfell Record

-          Area News

-           Namoi Valley Independent

-          Guyra Argus

-          Hawksbury Courier

-          Hawkesbury Gazette

-          Hunter Valley News

-          Illawarra Mercury

-          Inverell Times

-          Kiama Independent

-          Leeton Irrigator

-          Lithgow Mercury

-          Kempsey Macleay Argus

-          Macksville Mid Coast Observer

-          Maitland Lower Hunter Star

-          Maitland Mercury

-          Moree Border News

-          Moree Champion

-          Mudgee Guardian

-          Musswellbrook Chronicle

-          Nambucca Guardian News

-          Nambucca Heads Hibiscus Happenings

-          Newcastle Herald

-          Newcastle Star

-          North West Magazine

-          Nowra South Coast Register

-          Oberon Review

-          Orange Central Western Daily

-          Orange Midstate Observer

-          Parkes Champion Post

-          Port Macquarie Express

-          Port Macquarie News

-           Port Stephens Examiner

-          Queanbeyan Age

-          Scone Advocate

-          Singleton Argus

-          South East Town and Country Magazine

-          Southern Weekly Magazine

-          Tamworth Northern Daily Leader

-          Tamworth Times

-          Taree Manning Great Lakes Extra

-          Taree Manning RiverTimes

-          Tenterfield Star

-          Wagga Daily Advertiser

-          Wagga Wagga Rural

-          Walcha News

-          Wauchope Gazette

-          Wingham Chronicle

-          Yass Tribune

-          Young Witness


-           Blacktown Sun

-          Camden Campbelltown Macarthur Advertiser

-          Fairfield Champion

-          Hills News

-          Liverpool Champion

-          Parramatta Sun

-          St George Sutherland Shire Leader

-          St Mary’s & Mt Druitt Star.

There are also smaller publishers such as APN and GOFB. The APN publications are as follows; Byron Shire News, Coffs Coast Advocate, Grafton Daily Examiner, Lismore Northern Star, and the Tweed Daily News. The GOFB publications include; The Canberra Times, The Canberra Sunday Times, Byron Shire Echo, and the Canberra Chronicle.

The range of publications in New South Wales is immense, practically whatever your target area there will be a publication available to you. Get in contact with the team at 360DMG to help you decide which publication you should advertise in. 

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Topics: advertising, newspaper publications, newspaper advertising, sydney newspaper advertising