360 Degree Media Group Blog

Instagram Advertising: How To Create An Effective Ad

Posted by Jodie Brett on Dec 28, 2015 1:00:00 PM

There are three main objectives for Instagram advertising which include clicks to website, app installs and video views. Each type of ad provides businesses with the ability to achieve a different outcome and it is therefore important to understand which objective you are trying to achieve. 

 

Click to website

Click to website can be used for businesses wanting to drive traffic to their website. For this type of ad, it is important to include the call-to-action button which provides the user with an action you want them to do when they see your ad. The CTA buttons you can choose from include:

  • Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up

  • Watch More 

instagram advertising

App Installs

The App Installs type of ad allows businesses to push their audience to install or use a particular platform. This type of ad also includes the CTA buttons which are outlined below:

  • Install Now

  • Use App

  • Book Now

  • Download

  • Play Game

  • Shop Now

  • Sign Up

2

Video Views

Video views allow content publishers to tell a story using video. This video may include a product offering, promotion, opportunity to build brand awareness or simply just to show what a business is about. Once again, users of this type of ad are able to use the CTA buttons to further engage their users using the below:

  • Watch More

  • Book Now

  • Contact Us

  • Download

  • Learn More

  • Shop Now

  • Sign Up

instagram advertising

Top 3 Tips For Creating The Perfect Instagram Ad

  1. Always use the call-to-action button regardless of which type of ad you are creating. This will push users through to your website, app, blog and so on and provide people with a better understanding of what you’re about!

  2. Keep your content of a high quality both visually and linguistically. Poor content = poor engagement, which is why it is important to create your content using the specifications below. Not only will your content display properly when being watched but you’ll have a higher calibre of user engagement and in turn achieve your sales or awareness goals.

  3. Targeting your content to specific audiences will allow you to provide the most relevant content to the appropriate audiences. It is illogical to push a maternity wear ad to teenagers or an ad for women’s cosmetic products to males which is why it is important to understand who you are trying to target and what content you need to direct to each audience.

 

Technical Specifications For Instagram Ads

Available formats: Photo, video or carousel

 

Photo

  • Image size and ratio: 1080 x 1080 pixels, 1:1

  • Your image must not include more than 20% text

  • Caption (underneath image) must not exceed 125 characters, text only.

  • Minimum resolution: 600 x 315 pixels

 

Video

  • Aspect ratio: 1:1 to 1:9

  • File type: .mp4

  • H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

  • Audio: Stereo AAC audio compression, 128kps+ preferred

  • Caption: must not exceed 125 characters, text only

  • Minimum resolution: 600 x 135 pixels/600 x 600 pixels (square)

  • Length: Minimum 2.5 seconds and maximum 30 seconds

  • Maximum size: 30MB

Need help creating your very own Instagram ad? Contact us to discuss how 360DMG can help you create the perfect Instagram ad for your business! 

 

Social Media for Business Checklist

Topics: Instagram Advertising