360 Degree Media Group Blog

Gloria Jean's Coffees & ICONIC Challenge

Posted by Jodie Brett on Nov 13, 2015, 1:23:00 PM

The Opportunity

As a trusted partner we were challenged to create a national retail campaign that would increase the number of transactions and average ticket spend across the client's national chain of coffee houses. 


The Power Of 360

Our amazing team swung into action focusing on the client outcomes and adding creativity, flair and commercial nous to create a concept that was delivered and executed on time, within budget and engaging our partners along the way.

 

Solution

Our strategy was to create an offer with scale, the likes of which could only be developed by a big brand. This would ensure our client was competing on a different level to any local level coffee retailers… The big idea – bring 2 iconic Australian brands together to create the ultimate gift with purchase. Partnering with Australia’s leading online fashion retailer, The ICONIC, we were able to offer GJC guests a $20 voucher at The ICONIC when they spent over $10 in coffee houses. We used the compelling offer to also grow the customer database - by offering a chance to win $1,000 spending spree if consumers signed up to the loyalty program. The campaign was supported by catch up TV, out door advertising, digital media and beautiful in-store POS. 

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Topics: marketing, advertising, Gloria Jean's Coffees, Iconic