LinkedIn advertising is a way for you to advertise your business on a professional platform. With an audience of business people, business owners, students, teachers, you are able to target a specific audience by filtering through a multitude of options that LinkedIn provides. Utilising a budget that you set, LinkedIn can be an effective advertising platform, engaginf the right audience towards the product and services you offer.
Benefits Of LinkedIn Advertising
Growing number of users - LinkedIn is growing constantly and currently has over 259 million users worldwide. Though this may be a “smaller” audience when compared to alternative social media platforms, certain criteria allow you to reach a larger target audience.
Targeting your audience - You are able to target your audience through job titles, employer, role, skills and interests. By doing this, you are able to reach a much more selective audience that has more of a chance of purchasing your product or service than just putting your advertisement into a pool of general users.
Professional- LinkedIn is a professional site in which people aspire to find jobs or other employees. If this a market you need to reach, LinkedIn is the perfect place to start!
Do it yourself - just like Facebook or Google+, you are able to design your own ads, target your own audience, define bids for specific campaigns, and measure your own success through the number of clicks, impressions and conversions your campaign produces.
Knowing the job title, location, the unique skills or interests, or the role of your target audience can all help you target them more effectively. You are able to filter though all these means to try to obtain an audience that is most susceptible to your advertising goals and objectives. To get started advertising on LinkedIn, you need the following
- A LinkedIn account
- An idea of who your target audience is
- An Ad copy
- A video (optional)
Once you have all of the following, you can go to the LinkedIn Ads login page and get your advertising underway!