Now that you have taken the steps to utilise the benefits of Google Adwords, you may wonder who should manage them for you. Google provides a service in which they can help manage your account for you, but you can also take the self-managed route. Finally, you can find a professional third party group that helps manage your account. Deciding on the best Google Adwords management option for you should be considered carefully.
Google Managing Your Adwords
Days after setting up your adwords account, Google may get in contact with you about providing services to help manage your account. When you are new to Google Adwords, this can be a handy option for you, as the Google team will help to optimise your campaign and get the best results possible. But, keep in mind that this may only be free service offered for a particular amount of time and before you know it, you have to try building and optimising campaigns yourself.
Managing Your Adwords Account Yourself
Another option for managing your adwords is to do it yourself. Through the resources Google provides among other online tips, doing so may seem easy and simple. However, there are many factors that must be managed for an adwords campaign to be successful and sometimes problems can arise. It is vital that you have a thorough understanding of the following:
- Keywords - The keywords you choose to bid on are what will allow you to appear in search results that you do, but also do not wish to appear for. Remember that negative terms such as "credit card scams" could see your ad linked to the keyword "credit card" appear. Make sure you know how to set up a campaign successfully to avoid this.
- Targeting - you want to be sure you appear in the search results of those individuals who are most likely to take the action you wish. This means ensuring they are in the right location, for example, otherwise you will be wasting your money.
- Continually optimising - throughout an adwords campaign, there is always optimisations that can be made based on the results you already have access to. Use these to make improvements to your ads, so that you can increase the traffic to your site and the campaigns success.
Managing Your Adwords Through A Professional Third Party
Though this option is not free, it could end up saving you time and money by utilising the skills and knowedge of adwords professionals. Agencies who can mange your Google campaigns have the training to ensure the best results for your budget; they know how to avoid common pitfalls and how to attract the most realistic clients to your page. They can provide their full attention to your campaigns and can optimise it as it runs, while having a level of experience that new starters to adwords do not.
Choosing who to manage your adwords can be a challenging decision. While managing it yourself may seem the more cost effective option to begin with, a lack of experience could in the end cost more. Using a third party professional, while holding more cost, will see your best interests and company’s success as their main concern. You also do not have to think about the account and management on a daily basis. Hopefully reading through these options gives you a better idea on who should manage your adwords account. The 360 Degree Marketing offers professional services in managing Google Adwords, so contact them today to discuss your options with them.