It is fair to say that most people have come across or heard of Google Adwords marketing and that it can be beneficial for their business, but do you know in which ways? Let’s take a look at the benefits and effectiveness of this marketing channel and why you should use it aligned with your other activities.
Google Adwords involves very little effort to increase the leads and hence profits you make from this advertising activity. Unlike more traditional forms of advertising, where gaining more leads can take a considerable amount of time and money, Adwords simply involves increasing your budget. Once you do this, the leads and profits will increase according to your budget increases, so if you are short on time, this system is perfect for you.
Traditional marketing channels can be difficult to sometimes measure their effectiveness which, when you spend a lot of money on them can be a little frustrating. But, with Google Adwords you can measure all aspects of a campaign to determine how successful it has been. There are lots of metrics available to you in Adwords, depending on the goals of a campaign including click through rates, cost per click and hence, ROI. This also means you can see in real-time if a campaign is working for you.
The great thing about Adwords is that you can customise every campaign to reach your goals and objectives. How does Adwords provide this flexibility?
Keywords – you can specify which keywords you want to put spend behind and which are the most likely to be searched by your audience.
Ad extensions and formats – this allows you to add extra information to your advertisements such as links to your site, a phone number or location. You can even prompt people to call or send an email directly from the ad.
Targeting your audience – location, time, device being used. These are all options on top of the initial targeting available through Adwords and makes sure you reach the audience you know are interested in your offering.
Unlike SEO, Adwords does not take a long period of time to start seeing results. As soon as you make a campaign live, you can start receiving impressions and clicks. This also helps when making changes or adjustments to a campaign as they also occur immediately and can ensure you are getting the best ROI possible.
The other great thing about Adwords, is that you can maintain consistency across all your other traditional marketing channels. This not only includes maintaining the same message across all channels, but also allowing you to undertake other activities such as remarketing.
If you would like to find out more about Google Adwords, download our introductory guide below!