360 Degree Media Group Blog

Understanding How Google Search Results Are Ranked

Posted by Jodie Dimmock on Oct 5, 2015 12:00:00 PM

It is no surprise that a business would want their link to be featured as high as possible on a google search result page. The higher up your website, the more chance a user will click it and become a potential customer. However, a sample of over 8 million clicks showed that 94% of users clicked on a first page result while only 6% moved on to the second page to select a result! In addition, the first result gets about one third of all clicks. Knowing this information creates an even more fundamental strive to be found on the first page. Being informed on how google ranks websites is critical before learning how to improve your own google search ranking.

google search results

How Google ranks search results

Google uses a complicated algorithm that takes hundreds of factors into account before ranking a list of sites in its search results. This process is not an easy one to explain and often changes as new factors are added, so instead we will highlight some of the key factors that are beneficial for you to pay attention to.


Search Engine Optimisation

Search Engine Optimisation (SEO) is one factor that affects the ranking of Google search results. Think of Google like a librarian; they have to search all the online material to find results that are relevant and most useful to the user. Here is a list of essential SEO factors Google considers when ranking results:

  • Keywords - allows google to find relevant information within websites that relate to the searched topics.

  • Titles of page- just like a book title, google uses website titles and page titles to narrow down search results.

  • Meta tags and descriptions - these short snippets of words are vital to your site as this is what users see when displayed search results, plus Google crawls them.

Site And Page Quality

A badly designed website with no structure and one that is not user friendly, will not receive the best rank in Google search results that it possible can. Some elements to look at include: 
  • Site characteristics - looks at attributes such as the speed and structure of your site to make timely and appropriate selections for the user and medium they are searching on (eg. tablet, mobile device or desktop computer).

  • Popularity of site - the time other users have spent on the site as well as frequency of other sites linking to your site within their own impact on how Google views your own website for results.

Google is constantly changing their algorithm and websites are also constantly changing, so searchresults will rarely be identical for every user every time. But, the above elements are just a handful of factors you can work on to help your chances of landing in a higgher ranking position.  

 google search results

How to improve your Google search result:

Here is a list of ways to help improve your Google search result:

  • Create relevant content - include key words/ phrases and mention them multiple times within your website and website title. Think about what potential viewers would be searching in the google bar and include those phrases. 

  • Update content regularly - when a website is updated consistently it is seen as more credible to search engines.

  • Include other links within your site - when including other links in your site, describe the link name instead of simply “click here.” This means a hyperlinked topic is more likelt to be found as well as increasing your site's reputation with Google.

  • Make content social friendly - being able to be located on social media platforms, such as Facebook or Google+, can create more traffic to your page and increases the search rank.

  • Consider purchasing Adwords- Using search engine marketing can help separate your page from the rest of the results and appear as a sponsored link.  This can create more initial and immediate traffic to your page and improve your SEO.

Knowing how Google ranks their search results is important as it can benefit your own SEO efforts. Using a combination of the previously mentioned techniques can move up your ranking and create more traffic to your page. With more users visiting your page, you have more of a possibility of gaining more customers. Remember to keep updating your page and incorporating these measures to help improve your Google search results ranking. 

If you need help improving your website's SEO, contact us today and see what we can do for you! 


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Topics: seo, search engine optimisation, sem, search engine marketing, Google Search Results