Knowing how to advertise on Google can be difficult for those who are unfamiliar with the process, to lessen the burden the following is a quick guide on how to establish an Adwords campaign. However there is always a risk when running such a campaign on your own, to gain the best results from a campaign would be letting the experts handle it.
The first step with any campaign is research, without the research the campaign would be rendered useless. When conducting an Adwords campaign researching the appropriate keywords that your audience would be searching is crucial. Apart of researching, you must know and understand what you want as a result of advertising on Google, for example do you want to increase awareness of your brand. The research you could perform is limited compared to what we do at 360 which would be extensive in comparison, this is just one of the reasons you should leave it in our capable hands.
2. Adwords Account
Creating your Adwords account is a relatively easy task, enter your email account and your website you wish to promote you then can begin to plan your campaign.
3. Keyword selection
Keyword selection is vital to the potential success of your ad, words or phrases should be chosen on the back of your thorough research. What are people searching for that would most likely lead them to your site, this is the type of question you must ask yourself to establish a great keyword list. Perhaps using the keyword planner tool would be of assistance.
4. The Bidding Process
Once your keywords have been selected, the max cost-per-click is set. This is the maximum amount you would bid on an ad, ultimately determining how far up the search list your ad will appear if relevant to the search. This can be done automatically where Adwords will aim to provide the most clicks for your ad within budget, or it can be done manually and the bid amounts are chosen by you.
5. Your Ad
The next step is to write your ad, another central aspect to the success of your campaign. A/B testing is a great way to test the success of different ads, try change the wording or keywords to see which works best. Knowing what to say and how to say it is best done by the experts, 360 will create the perfect ad to ensure your success.
6. Lights, Camera, Action!
Now that your ad has been created, the campaign is ready to begin. Ads should stay live for at least a week in order for you to assess how effectivethe ad has been, correspondingly will allow for results to be accurate and reliable.
Once you have tested different ads, you will soon discover different trends emerging that will highlight the most effective traits amongst your ads. Now that these have been identified they can be adopted throughout all your ads, however testing and monitoring should be done continuously.
These steps may seem overwhelming, if this process is too much for you call the experts at 360 and we’ll ensure Adwords success.