Deciding to use a marketing agency for all your media and advertising needs should be a well thought out and planned decision. It is important to keep in mind that the business you choose to undertake these tasks will be using the budgets you have and are in charge of to get the results you want; so it should not be a decision made lightly or in a hurry.
But what do you need to take into account when making this choice? There are so many agencies out there to choose from, who is the right one for your business? Today, we’ll provide you with some basic starting points to get you well on the way to successful marketing and advertising.
Reputation And Referrals
Do you know this marketing agency by name? There are a lot of up and coming agencies that haven’t necessarily been around for a long time but that hold good stead in the industry. Listen to what others experiences have been, they will generally be the most accurate insight into what it is like to work with a particular agency. if it sounds like the kind of relationship you want for your business, then they may certainly be a good candidate to consider.
Size Of The Agency
Agencies can be big, small or in between, so it is important to consider which size will work best for your business. Often in big agencies, smaller business and smaller budgets get lost in the crowd and don’t always get the attention they deserve. While this is not always the case, decide on what level of attention you are happy with and whether an agency’s overall size aligns with that.
Experience And Account management
When you are handing over your advertising budget, you want to be sure that it’s in the hands of people who know what they’re doing, right? So, this factor should probably be one of the most important considerations you make about which agency you work with. Make sure you know the team who will be handling your account, along with their previous wins and results with other clients. Along with this, ensure that, while some junior employees may work on your account, that there is always a senior manager overseeing, delegating and monitoring what is going on. You need to be able to communicate and have a good relationship with these people, so a cultural fit must also be present.
Innovation And Creativity
Doing the same old thing as every other brand can get a bit boring and outdated at times. So make sure your agency is up for the challenge of creating new and exciting offerings when you need them. If they shy away from the idea of something different, maybe they’re not right for you. But, if you prefer to stick to the mainstream and not jump outside of that box too often, that’s okay too and finding a team to support you in those decisions should be done.
At the end of the day, your marketing agency should act as an extension of your team. You should have the same values, communication styles and views on how your relationship with one another will work. Get to the bottom of these and you’ll be setting yourself up for an enjoyable and successful journey into the world of marketing, media and advertising.