360 Degree Media Group Blog

Outdoor Advertising In Sydney And Why It Works

Posted by Jodie Dimmock on Aug 4, 2015 2:00:00 AM

Ever considered spending some of your marketing budget on outdoor advertising? Are you based in the Sydney market? Well, if you answered yes to both of these questions, let’s see why this combination can be so effective for a brand, used by itself or in conjunction with other mediums.

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In general, if done correctly outdoor advertising has the potential to benefit any industry. However, in recent studies certain industries have shown to do exceptionally well. The industries that benefit most from the use of outdoor advertising are:

1. Finance
2. Retail
3. Entertainment and leisure
4. Communication
5. Travel/Accommodation

Outdoor advertising in Sydney usually consist of billboards, transportation and retail spaces and in the Sydney market, there are ultimately a lot of options and sites to choose from.

But, how do we know outdoor advertising actually works? Let’s take a closer look.


The Stats

Ooh Media and APN Outdoor[JD1]  have conducted research which very much supports the use of outdoor advertising for a brand. Some of these statistics include:

  • Every 2nd ad a person passes in an airport is looked at and interacted with for 2 seconds

  • In shopping and retail centres every 2nd ad that a person passes will be looked at it and then looked at a second time.

  • Of all Main Grocery Buyers from households, 62% of them notice advertising signage in the retail space.

  • 97% of views of outdoor advertising occurs when the site is front on, as people don’t have to look up.

  • 81% of drivers notice Billboards on key arterials and major motorways, which means 4 out of five people driving will see them.

From these statistics it is quite clear to see how outdoor advertising can really benefit your campaign efforts. Outdoor adverting work great for campaigns that are trying to build brand awareness. It allows you to be bold, creative and loud with your advertisements to gain the attention of your audience and hold it. So outdoor advertising in Sydney, naturally, takes advantage of all these features for either static and moving sites or vehicles. When paired with some of the above statistics, it is easy to see why a brand awareness campaign could be so effective, especially with the location of some of Sydney’s outdoor sites. Near airports, major roads and large shopping centres, Sydney’s outdoor advertising potential is almost endless and reaching your audience can be quite easily guaranteed.

With some of these mind blowing statistics, along with many of the other benefits of outdoor advertising, you can’t ignore its use in the Sydney market. You can suit it to a range of budgets, sites and forms. Whether it is billboards, transit or retail options you are after, you will be able to find something to achieve your campaign goals and objectives.

Want to know more? Contact us today and we can talk about getting outdoor advertising in Sydney working for you. Or, why not download our free eBook that will provide you with 10 questions to ask your marketing agency to determine if they are giving you the service you deserve.


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Topics: outdoor advertising sydney, outdoor advertising, outdoor marketing