Advertising for a small business can be a challenge. Budgets are not always that big and often your priorities are put ahead of bigger players and spenders amongst the media and marketing industry, if you use partners to help you along. But there are three key things you should do when determining the best options for your advertising campaign and they are all relatively easy to determine and follow.
Determine Your Budget
Like everything in life, it is important to always spend within your means and the same goes when advertising for your business. If you are starting out advertising for the first time, this might be a period of trial and error to see what will be enough to achieve your goals, but no so much that you are wasting precious budget. If you have advertised before, perhaps it is time to see how you can improve your investments by reducing what you spend by getting better results. Every business and industry will differ as to what a recommended budget will be, so experiment and get advice where you can.
This is one of the most important recommendations we could make. No one expects you to know everything about marketing your business. There are a multitude of professionals out there who can give you a hand, but one of the greatest relationships you can begin is with a marketing agency. Perhaps you already use an agency as an extension of your business, but if not their expertise could be the one thing that is holding you back from helping your business to grow. Agencies are experts in media, marketing and advertising (depending on if they are full service or not). They can give you advice on setting your budget (which we already indicated can be a tricky task), on where to advertise and where not to, on the rates you can receive and on the results you should expect. If you feel that being able by handing over the major advertising tasks to a group of knowledgeable and skilled professionals, will give you the time you need to operate the remainder of your tasks more successfully, an agency could just be for you.
Use A Range Of Mediums
It can be daunting to choose between all the different advertising and marketing mediums available to you. But putting all your eggs in the one basket probably isn’t the most effective way to achieving the results you want. While your audience may skew towards one particular medium more than another, they will almost certainly consume more media than just that one, so it’s important to reach them in all the areas they may be. This can help you effectively reach your audience at the right frequency while having the chance to be creatively diverse with your message.
Advertising for small business can be tricky, even more so than for a larger one. With tighter budgets and sometimes less people to help, it can become a difficult task. But taking into account these three things will help you on your way. But if you think you could use some help and that a marketing agency is right for you, contact us today and we will see if we can give you that help.