Currently outdoor advertising in Sydney is a huge market and has great potential to boost your advertising efforts. There are numerous spots to choose from, depending on your budget and market. And with the right know-how, it can be an extremely cost-effective advertising choice.
The primary types of outdoor advertising in Sydney include transport, billboards, and public places.
Using transport for outdoor advertising is a great way to reach your audience when they’re on the move; options can include bus wraps, taxi backs, and train stations. APN Outdoor currently offer a range of options from full bus wraps to fullbacks. They also offer options for trams and double decker buses.
Trains can also be used to reach out to your audience, during the working week: 11.2 million people travel by train and spend 21% of their time at the station looking at advertising around the platform.
Torchmedia and APN Outdoor offer options such as maxi views, portrait views, and track views. Taxis are almost always on the move, traveling to many areas and bringing exposure to many people.
ROVA Taxi Media are a vendor for taxi backs throughout Sydney, your ad can be seen 24 hours a day and generally can be seen from 40 metres away. Bus shelters can be seen by pedestrians and motorists and also can take advantage of digital displays with interactive options and facial recognition, which will engage your audience.
Adshel provide many alternatives to standard bus shelter advertising turning them into memorable experiences, examples include turning bus shelters into theatres, banks, and farms.
A billboard gives a brand great exposure to the public, 81% of people notice billboards and 74% also see billboards several times a week. Billboards can either be digital or static, each have their own benefits. Digital can be attention grabbing, time specific, interactive, and flexible.
APN Outdoor offer digital billboards while Adshel focus on providing digital displays throughout major Sydney train stations and bus shelters. Static on the other-hand are cheaper than digital billboards, and if placed correctly cannot be missed. APN Outdoor and ooH Media provide a variety of locations and billboard types.
By advertising in public places you can reach your audience right before they intend on buying something, for example outside of a supermarket or at a petrol station. Torchmedia offer in-isle advertising with the use of fins, these can offer a unique and engaging medium for your brand. For example they can feature the use of near-field communication for people to scan the fin, scratch and sniff for detergent products, product samples, feature windows, and motion-activated lighting to capture shoppers attention.
Shopperscapes can also be used, reminding people of your product as they walk from car to store. Petrol stations deliver many options also including on the pumps, upon entry, on the shop floor, and windows.
Ooh Media provide outdoor advertising in universities, café’s, sporting venues, and medical centres. The airport is another popular place for advertising it is the perfect way to reach your travelling audience, according to airport passenger data 81% of people saw APN outdoors media. APN have an array of options such as portrait and digital displays, standouts, bespoke, and externals.
All the mentioned forms are highly effective if they’re suitable for your specified audience. To navigate the confusing minefield of choosing appropriate outdoor advertising in Sydney contact 360 and we’ll do the hard work for you, and negotiate the right rates for your budget.
To find out more about outdoor advertising, download our free billboard advertising tip sheet, it's full of helpful tips for advertisers considering billboard marketing: