Advertising on the radio is an exciting experience for businesses, especially those who have never done so before. Your business now has a chance to reach people all across a region, all at the same time. If all goes well, you could definitely see an increase in awareness and popularity of your business. One important decision that has to be made is which radio station you would like to advertise on. This is a huge decision, because different people listen to different radio stations at different times. You want to make sure you are going to find out exactly when and where your target audience is listening. Here is a list of popular radio stations in Sydney, followed by brief descriptions of all of them.
2GB 873 AM
2GB is the most widely listened to radio station in all of Sydney. It is considered to be a news talk radio station. 2GB’s most popular segment is the Alan Jones breakfast show, which consistently has the highest ratings of any breakfast show, huge in the radio world. Although it is the most widely listened to radio station, 2GB does particularly well with elderly listeners. Specifically, 2GB dominates the 65 and older market, as well as the 55-64 age group. It is strongest during the breakfast and morning hours (5:30am to noon) and the evening hours (7:00pm to midnight).
KIIS 106.5 FM
KIIS 106.5 was recently rebranded from Mix 106.5 around the end of 2013. It has consistently been the top FM radio station in Sydney. KIIS 106.5 is labelled as a Top 40 station, playing the hottest songs all day long. Their most popular show is the Kyle & Jackie O Show, airing during the breakfast hours. KIIS 106.5 is definitely a young person’s radio station, dominating the 18-24 and 25-39 year old market. They also do fairly well in the 10-17 year old market. KIIS 106.5 does particularly well from 5:30am-9:00am and 4:00pm-7:00pm.
NOVA 96.9 was able to grab the number three spot for FM radio stations in Sydney. It is labelled as a Top 40 station, playing today’s hottest hits. NOVA 96.9 is the king of teenage listeners, far besting the second best radio station (KIIS). NOVA’s best timeslot has been the 4:00pm to 7:00pm slot.
702 ABC Sydney
702 ABC is the number two AM radio station behind 2GB, however its numbers have seen a steady decline over the past few years. It is labelled as a talk radio station. 702 ABC is strongest with people who are 65 years and older, and is also successful with people aged 55-64. It definitely has some of the oldest average listeners amongst Sydney radio stations. 702 ABC does particularly well during the breakfast hours from 5:30am-9:00am.
101.7 WSFM is a classic hits FM radio station in the suburbs of Sydney. They play the biggest hits from the last four decades. 101.7 WSFM leads all radio stations in listeners aged 40-54, and also does quiet well in the 55-64 age group. 101.7 WFSM does very well during the afternoon hours from noon to 4:00pm, and also performs quite well on weekends.
Those five radio stations are just a handful out of the many radio stations your business could look into advertising on. It is of the utmost importance that you reach your target audience, so understanding who is listening to each radio station, and when they are listening to it is vital. Use this information to your advantage, research different radio stations, and get out there and show off your business.
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