Use these tips to create a Facebook business page that will engage your customers, draw in new followers, and ultimately help your business grow.
The easiest, and primary, way to advertise on Facebook is by creating a Facebook page for your business. A business page gives your brand a voice on Facebook and allows you to connect and engage with prospective customers and loyal fans alike.
Setting up your business page is a simple four-step process. Simply select the best category for your page, fill out the “About” section completely, upload a profile picture, and add, or skip, a payment method. For a more detailed, step-by-step guide on setting up a business page, see our comprehensive “How To Advertise on Facebook” guide.
Facebook Business Page Tips
While setting up a Facebook business page is convenient, attracting “likes” and establishing a large fan base is a more difficult task. Here are tips for creating a business page that will remain engaged with your customers, draw in new followers, and ultimately help your business grow.
Add and Update the Cover Photo. The cover photo for your Facebook business page is another image that can be used to pique the interest of your target audience and draw people in. Thus, it is extremely valuable. Updating your cover photo regularly cover photo regularly shows that your business is active and wants to remain relevant. You can use the cover photo to indicate the time of year, or advertise specials, giveaways, or events.
Post Frequently and Consistently. The more your business page posts content, the more likely that content will be seen. Schedule posts throughout the day.
Post Quality Content. While posting frequently is recommended, you need to ensure that every post has value. Your focus should always be quality not quantity.
Be Concise. Shorter posts tend to do better than posts with a block of text. We recommend keeping text length between 100 and 250 characters for optimal engagement.
Measure Your Success. Facebook Insights is a performance metric that allows you to see which posts are most successful in terms of link clicks, shares, and likes. Use this data to see what you are doing right so you can do more of it.
Post Ideas For Your Business Page
Here are a few ideas you can use to create engaging posts on your Facebook business page.
Your YouTube Videos. If your business has a YouTube channel, post videos from your channel directly to the business page. Videos tend to have higher engagement rates than still images. If your YouTube videos present engaging content, posting them to your page could potentially bring you a lot of attention.
Ask questions. One reason social media is so powerful is because people love to be heard. Incorporate simple questions or surveys into your posts. Ask users to provide a caption for a thought provoking or laughter-inducing photo. Or ask voters to respond with a “like,” comment, or share.
Share testimonials. Word-of-mouth is still powerful because people trust the opinions of fellow consumers more than they do the opinions of a company or brand. Use your page to deliver testimonials but make sure you think outside of the box - include photos, videos, and other media.
Share fan-created content. Sharing fan-made content is a great way to encourage a sense of community between you and your followers. Fan-created content shows prospective customers you care, and makes loyal fans feel valued and appreciated.
Post a Contest. Use your posts to announce a giveaway or contest on your company’s Facebook page.
Armed with these tips you are sure to make your Facebook business page compelling and engaging. If you are consistent then you should expect to see successful results in time.
Contact us for expert help in planning your Facebook advertising campaign and YouTube video production. You can also download our free Facebook Advertising checklist, which highlight other areas you may want to invest some time in to build your business.