Here are 10 Facebook advertising tips you can use to optimise the engaging capabilities Facebook offers. Reach the right people at the right time.
Facebook advertising has some incredible engaging capabilities, but in order to see successful results you have to know how to optimise these unique opportunities.
Facebook Advertising Tips
Below are our top 10 marketing tips for advertising on Facebook.
For Your Business Page
Give Your Business Personality. Facebook users want to talk to other people - not to a faceless business. Posts should be written in a voice that is likeable and real, while maintaining the style that suits your business.
Post Consistently. The idea of social media is built around frequent updates. 50% of all 1.9 billion Facebook users check their page at least once a day. Regularly update your Facebook business page with content that is interesting and relevant. Check performance metrics to determine how often your audience wants to hear from you.
Keep It Short. Shorter posts usually do better than long blocks of text. We Keep text length between 100 and 250 characters for optimal engagement.
Include Images and Video. Posts that include images or video receive higher engagement than those posts that are without. Images and video will help a post, or Facebook ad, stand out from an otherwise flooded news feed.
Respond Quickly. Your call-to-action may include asking users to leave comments. When followers respond to that call and do post to your page you need to respond within 24 hours. Failing to respond will weaken users’ willingness to engage with your page.
General Facebook Marketing Tips
Select a Focus. Is your goal to attract new followers? Or is it to nurture your relationships with loyal customers? With Facebook you will have the option to target users who are not connected to you or your business at all, or you can target customers that have liked your page and even target their friends specifically as well.
Know Your Ideal Prospect. Knowing who is in your target audience is perhaps the most important of all these Facebook advertising tips. Take the time to create a profile of your ideal prospective customer. Use the following five questions as a guide to create your customer profile:
- How old is my ideal customer?
- Where does my ideal customer live?
- What interests does this prospect have?
- How can I optimise my ad so that it attracts this person, or these people?
- What can I offer these prospects to attract leads?
Target Accurately. Once you know who your ideal prospect is, you can take advantage of Facebook’s targeting options. When you are setting up your Facebook ad campaign you will be able to define your audience and target people by location, age, gender, relationship status, language, education, interests, Facebook activity, and more. The more narrow, or defined, your target audience the more likely your campaign will reach the right people.
Target Locally. If you want to bring more customers from Facebook into your store, target people who live in your town or local area. Local targeting can also be coupled with exclusive Facebook offers to be redeemed in store.
Know The Best Times To Post. For maximum optimisation, you should post, or run ads, during the peak hours of the Facebook users you are targeting. Keep track of the times when your posts are most successful with attracting engagement. Adjust scheduled posts to post within that peak time frame.
The key to successful Facebook advertising is applying your effort in the right places so that you can reach the right people.
Give your Facebook advertising campaign an even bigger boost. Contact us for expert help in planning and executing your Facebook ad campaign. You can also download our free Facebook Advertising checklist, which highlight other areas you may want to invest some time in to build your business.