You have two options when it comes to selling on Facebook - using Facebook ads or third party applications. Discover the differences and start today.
It is becoming common knowledge that Facebook can be used as an excellent online advertising platform. However, what many small businesses do not know is that Facebook can also be used as a great ecommerce platform.
While there is no direct way for Facebook users to purchase items using their Facebook login information, there are a few ways you can sell directly to consumers using Facebook. Here are two ways you can start selling your products on Facebook today, along with tips on best practices.
Options For Selling On Facebook
Whether you have an established product catalogue or not, you have options and can sell items on Facebook.
If you already have an established product catalogue on your business website and have a Facebook business page, then you can use Facebook ads to take users to your online store.
(If you do not have a Facebook business page, or are not familiar with Facebook advertising, see our comprehensive Facebook advertising guide by clicking the link at the bottom of this blog)
When you start setting up your Facebook ad campaign Facebook will ask you to choose an objective. Of the ten options offered, select “Website Conversions.” After completing step two (entering your account information), and defining your target audience and budget in step three, click on the “Show Advanced Options” link under the “How much do you want to spend” heading (this is still step three).
In “Optimize For” select the “Clicks to Website” option to ensure that your ad will be shown to people who are more likely to click from the ad to your website.
In step four, under the “What text and links do you want to use” heading, there is an optional section entitled “Call-to-Action Button.” If you want to start selling on Facebook using Facebook ads this section is not optional for you. Under “Call-To-Action Button” select the “Shop Now” button.
The “Shop Now” button will show up on the bottom right corner of your Desktop News Feed or Mobile News Feed Facebook ad. Call-To-Action buttons do not show up on Right Column Facebook ads.
Facebook users can click the “Shop Now” button from your ad and be taken directly to your online store on your website.
If you have a Facebook business page, the other option you have to start selling your products is using a third party application. There are a number of high-quality, tightly integrated, ecommerce apps for Facebook that will allow you to create your own Facebook storefront.
Some of these ecommerce apps do not require that you already have an established product catalogue; you can create one as you go. However, using a third party application often comes at a price, usually in the form of a required monthly plan.
Two Popular Apps
Beetailer – If you already have an online store with a third party service like Amazon or Shopify, the Beetailer app will automatically pull the product information from your product catalogue. Beetailer is free for up to 50 products.
Shoptab – Shoptab can connect to your current online store but it can also be used as a stand-alone if you do not have an established catalogue to pull from. Initial set up is fast and easy, and plans begin around $13 a month for up to 500 products.
Using The App
If you are going to be selling on Facebook using a third party app these simple guidelines will help you install and integrate the app.
Go to the website of your chosen ecommerce Facebook app, sign up and then add the app to your Facebook business page.
You will be asked to accept the Facebook permissions from your personal account since you are the admin of the business Facebook page. No need to worry, these apps will not post on your behalf.
You will be able to either connect your existing online store or manually upload your products, depending on the app you chose.
Most apps will provide you with several customer payment options and will allow you to customize the look of your store. Some apps allow you to promote individual products or your entire store.
Whether you choose to take Facebook users to your website or allow them to shop from your business page using an app, you should let fans of your page know that you are now open for business on Facebook.
Give your online sales a boost. Contact us for expert help in selling and advertising using Facebook. You can also download our free Facebook Advertising Checklist, which highlights other areas you may want to invest some time in to build your business.