Use this guide to Facebook advertising sizes to design an optimal and effective ad that will look good everywhere it appears on Facebook.
One of the easiest ways to help maximise your Facebook advertising campaign is to ensure that your ad is visually appealing to Facebook users. It is important that you use high quality images with clear, concise descriptions.
Your Facebook ad should be attention grabbing; and if you opt to pay for your campaign using the cost-per-thousand-impressions (CPM), then it is especially important. Use these guidelines to design an ad that looks good everywhere it appears on Facebook.
Facebook Advertising Sizes
Facebook gives you three display specifications to choose from.
Desktop News Feed – This Facebook ad size denotes an ad that will show up in a user’s news feed, attempting to engage them while they are on their biggest screen.
Right Column – This is the smallest of the Facebook advertising sizes. Ads show up in the column to the right of a user’s news feed.
Mobile News Feed – This ad format engages Facebook users who are on the go, and shows up directly in their news feeds.
Facebook Ad Specs And Design Recommendations
- In general, image size should be 1,200 x 628 pixels to ensure your image always looks high quality.
- Image ratio should be 1.9 to 1.
- For best results, upload an RGB, JPG file less than 100 KB
- Images with a logo or text may be best as a PNG File
- Your image may not include more than 20% text
Facebook offers a free tool to check that images with text fall within the 20% rule. Your Facebook ad may not be optimised and may display in a different format if you choose not to follow these image guidelines or use an image size that is smaller than recommended.
Recommended Text Length
- Text: 90 characters
- Headline: 25 characters
- Link description: 30 characters
The recommended text length is how many characters of ad copy can be displayed on smaller screens.
Optimising Based on Facebook Ad Size
Below are examples of how text count and the image size could be different based on the three varying ad sizes:
Desktop News Feed
Image: 470 x 246 pixels
Text: 500 characters
Headline: 1-2 lines (depending on length
Link description: 2-3 lines
Although you have a much larger character count available for text with this format, you still want to keep it concise.
Image: 254 x 133 pixels
Text: 90 characters
Headline: 25 characters
Mobile News Feed
On mobile devices with a screen size of 1,136 x 640 pixels
Image 560 x 292
Text 110 characters
Headline: 1-2 lines
Link description: 1 line
Additional Design Option
In addition to the Facebook ad specs mentioned above you can also include a call-to-action button in your Facebook ad telling users what you want them to do.
Examples of call-to-action buttons that can be added:
- Shop Now
- Book Now
- Learn More
- Sign Up
There are a number of reasons why you should want your Facebook ad to look professional. In many cases a Facebook ad will serve as the first experience a user will have with your brand. Facebook users will see a number of different ads but those that adhere to Facebook ad specs will standout. Remember your ad will look different depending on where it shows up on Facebook so you want to optimise your ad for wherever it will be placed.
Give your Facebook advertising campaign an additional boost. Contact us for expert help in planning and executing your Facebook ad campaign.
You can also download our free Facebook advertising checklist, which provides a step by step guide to creating Facebook advertisements yourself: