Google AdWords for video makes it easy for you to develop YouTube video campaigns for your business. Here are 10 benefits of YouTube Advertising.
Video consumption has been on the rise for quite sometime. However, the concept of advertising on a video platform such as YouTube still remains foreign to many businesses.
Unlike traditional (radio, television, or print) channels of advertising, running an ad on YouTube allows you to connect with potential customers in a memorable way at the exact moment they perform a keyword search related to your business. Google’s AdWords for video system makes it easy for businesses of all sizes to develop video campaigns for YouTube.
Benefits of YouTube Advertising
Outlined below are 10 of the top benefits that come from advertising on YouTube.
Reach. There are over 1 billion unique visits to YouTube each month with visitors watching over six billion hours of video. Of all the available marketing channels, YouTube has the potential to reach the largest percentage of the population.
Targeting. While YouTube’s overall reach is certainly incredible, reach means nothing if you are not “reaching” the people in your target audience. With YouTube advertising you can use precision targeting based on demographics, location, interests, viewing devices (laptop, cell phone, tablet, etc.) and even time of day to ensure that your message gets in front of the right people.
Durability. Google Adwords gives you the option of establishing a start and end date for your video campaign. However, unlike other advertising campaigns that require an expiration date YouTube ads can run forever. No matter when a new potential customer begins a search your video message can be ready to respond.
Affordability. You do not need a large marketing budget to advertise effectively on YouTube. Google AdWord’s flexible pay-per-view (PPV) system allows you to set a weekly budget and even determine the maximum amount you want to pay per view (this is known as max cost-per-view [CT1] (CPV)).
Share-ability. The brilliant combination of video access, sharing, and community within YouTube and particularly your target audience creates an opportunity for audience engagement, and consequently business growth, that is matchless. If a viewer finds your video to be informative or entertaining, or both, they have the option of sharing it with others. Thus, significantly expanding the reach of your video.
Measurability. One of the greatest benefits of YouTube advertising is the ability to measure the success of your ad campaign. With traditional advertising channels it is almost impossible to determine if you have really reached your target audience. With Google AdWords you have free access to analytics reports. These reports include the number of people who have seen your video and the number of new customers that have connected with your business through your video, as well as details where these people are coming from.
Adjustability. Closely related to measurability is adjustability. When you understand the people interacting with your ad, you can tailor your campaign to better suit them; thus, increasing your chances of engagement.
Develop a Connection. Video ads allow you to interact with potential customers in an authentic and meaningful way. By using a creative video ad to connect with people you can motivate them to choose your company.
Obtain Consumer Feedback. Consumers are more likely to directly respond to YouTube ads using YouTube’s comments section. By welcoming these comments you can gain more insight directly from consumer and further your interactions with them by responding to their comments.
Effectiveness. Demand Metric reported in its 2014 B2B Video Marketing Benchmark Report that 71% of video marketing respondents agreed that video converts better than any other content.
The benefits of advertising on YouTube far outweigh any reservations you may have about incorporating video ads into your marketing strategy. To truly maximize these benefits it is important you take the time to invest in creating a video ad that is creative and personal. Make a video that will resonate with your target audience and will motivate them to share it with others.
To start advertising your business, product, or services on YouTube, get in touch with The 360 Degree Marketing Group today. Alternatively, you can request to receive 50% off of your first YouTube Advertising campaign by clicking the link below: