360 Degree Media Group Blog

An Introduction to YouTube Advertising

Posted by Amy Baker on Feb 3, 2015 4:00:00 AM

Small businesses do not need a large marketing budget to effectively advertise. Google’s AdWords system assists businesses of all sizes with marketing their products and services to target audiences.

AdWords for video allows you to showcase your business using video content on Youtube. With AdWords you can create and develop a campaign that fits your company’s budget. Then select where and when your video ads show up, and who you want to see them.

 

YouTube Advertising – Getting Started

There are over 1 billion unique visits to Youtube each month with visitors watching over six billion hours of video. Youtube advertisements can be in-stream ads that precede video content, in-display ads that appear beside video content or in-search ads that appear in search results for video content. This brief introduction to Youtube advertising will help you get started.

 

The Basics

Create a Youtube account. Create a Youtube account if you do not already have one. Your account will be the home for all your video ads.

 

Make your video. Choose a goal for your campaign. Plan, shoot and edit your content. Make sure your ad is creative, clear, succinct, and authentic. Best practices: keep the camera steady, capture the attention of your audience within the first 5 seconds, and include a call to action at the end of your video. Once editing is complete upload the video to your Youtube account.

 

Create a Google AdWords account and link it to your Youtube account. Once you’ve created your AdWords account go to adwords.google.com/video and from the navigation menu click “Linked Youtube accounts” to link your YouTube channel.

 

Create Your First Campaign

Select your video and begin creating your ad campaign.

Set your desired budget per day. Do not be afraid to start small. The average spend is between $.01 and $0.23 per view. You only pay Google when a viewer actively selects your video or watches your ad all the way to the end when it first loads.

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Know Your Target Audience

Decide where your Youtube ad shows up. You have the option of limiting your video ad run to certain countries, cities, regions, zip codes and even IP addresses. If you know where your target audience is located then be specific. The more specific you are the more likely you are to reach a qualified viewer in your target audience. However, if you want to expose as many people to your business as possible remaining broad may be more helpful.

 

Decide who watches your ads. You can select age, gender and even specific topics based on the profile of your target audience. The more you know about your target audience (their demographics, interests, etc.) the more specific you can get, and the more likely you are to get good results.

 

Tags/Keywords. Further pinpoint users by using keywords that will match your video ads to web content. The longer and more specific a keyword the more likely it will capture the right viewers.

 

More options. In the “advanced settings” section you can set start and end dates for your video campaign. You can also choose the times of day and what days your ad shows up. Run ads when your target audience is most active and shut ads off during times of inactivity. Similarly, if your target audience is more likely to use their mobile phones and laptops, you can choose to target only those devices.

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The Benefits

Youtube advertising allows you to connect with potential customers in a memorable way, at the exact moment they search for something related to your business. Unlike traditional (radio, television, or print) advertising, you can use precision targeting based on demographics, location, and interests to ensure that you are reaching the right people. The exceptional combination of video access, sharing, and community within your target audience creates an opportunity for audience engagement and business growth that is unrivaled.

 

With AdWords for video you can stay within your set budget and you will only pay for the engagement you receive. Most importantly you will have free access to analytics reports that will help you measure the success of your ad campaign. These reports include the number of new customers that have connected with your business through your video as well as details where these people are coming from. When you understand who is interacting with your ad you can edit your campaign to better increase your chances of engagement with your target audience.

Discover the benefits of YouTube advertising for yourself and create your first campaign with the help of The 360 Degree Marketing Group. Receive 50% off the management fee when you spend $5,000 or more. Click the link below for more details:

YouTube Campaign 50% Off

Topics: YouTube Ads, Advertising on YouTube, YouTube Promotion, YouTube advertising, YouTube marketing, Advertise On YouTube