Social media marketing has become one of the most prevalent forms of advertising. It is cheap and can attract a wide audience if executed well. However, it’s easier said than done to execute a social media marketing plan. It takes strategy, creative thinking, and often some humour to get you along. Many brands don’t have the time or resources to manage their social media marketing to the best of their abilities, which is when contacting a social media agency becomes necessary.
There is a vast supply of social media agencies to choose from, so how do you know which one to choose? Do you just Google search “social media agency” and choose the first one? Do you just take the advice off one other person about who is the most appropriate agency for you? Well, you can, but you may be missing out on a company that will be more dedicated to you and better suited to your needs.
Once you have a few agencies in mind, you should set up a meeting with them, preferably at their office so you can get a feel for what the agency is like. Have questions ready for them. Ask them about their track record, case studies, and their process. Does it all seem legitimate? Ask them what social media platforms they believe you should be utilizing. If they just say all of them without giving any reasons, then they have not put much thought into your brand. A good agency should give you a few platforms with specific reasons for each based on your brand’s demographic and the platforms’ demographic.
One of the most important things you should ask the agency about is how they go about creating and maintaining quality content. Do they keep a schedule? Do they seem organized? Can they show you an example of a calendar and/or quality posts they have created in the past for clients? What kind of content do they think will work best for your brand?
Another key benefit that an agency should provide is a method of communicating results back to the client. Ask the agency how they have done this in the past. Social media marketing can take some time at the beginning, but if you still haven’t seen results after a significant amount of time, it might be time to find a new agency. However, you should first know what kind of results you are looking for, and make this clear to the agency. Do you want engagement, traffic, conversions, etc.?
If after asking an agency all of these questions and you feel comfortable with them, are impressed with their track record, and like their process, then it could just be that you have found a good match. There are many agencies to choose from and this means there is probably an agency out there that you will love. Take the time to find them and your brand could become something you never dreamt possible.
To wrap things up, here is a quick checklist of things you should be looking for in a social media agency:
- Solid track record and case studies
- Have suggestions for you based on your brand
- Have a proven, intelligent process and a clear strategy
- Keeps a schedule for creating content for each of their clients
- Understands what kind of results the client wants
- Has a clear way of communicating results back to clients
At 360 Degree Marketing, we make sure to cover every item on this checklist, so feel free to contact us and see if we are a good match for your business. In the meantime, download our social media checklist for free, so you can see where you may need some assistance.