360 Degree Media Group Blog

Why Businesses Should Be Using YouTube Advertising

Posted by Jodie Dimmock on Jan 20, 2015, 4:00:00 AM

YouTube has over 1 billion unique visits per month– that is a lot of opportunity to visually show of your brand. But, apart from that, why should your business be advertising through this channel? Is it any different to both traditional and other online advertising options? The simple answer is yes. We've previously looked at how you can utilise this form of advertising, but let’s look at some of the other reasons why it is worth the investment.

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Number of viewers and growth

YouTube is now the second largest search engine on the Internet with over six billion hours of video watched per month. On a daily basis there are one billion videos viewed on mobile. There is a huge potential audience out there that you could be reaching.

 

Low costs

Advertising on YouTube is charged in a pay per view format, meaning you only pay for an ad when the viewer watches 30 seconds of the video or finishes it, whichever comes first. Often, those who do watch the ads are the people you were hoping to reach anyway, so it is a very cost effective form of advertising.

 

Targeted

You are able to create a targeted advertising campaign on YouTube. Demographics including gender, age, interests, and location are all factors you can specify. Just as with other forms of online advertising, this means your advertisements will appear within or around videos that are relevant to them, increasing your chances of it being viewed till the end.

 

Mobile compatibility

As we previously highlighted, mobile views on YouTube, account for a lot of activity on the search engine, so it’s important your advertisements can be viewed here also. But that is already the case. Any ads you run through YouTube will be viewed through both a desktop and mobile version of their site, so you can reach your target audience through all their devices.

 

Reporting

The free analytics tool available through YouTube allows you to understand who is watching your ads, as well as how they are interacting with them. As well as this, you can get a breakdown of paid views, cost per view and website clicks along with insights into engagement.

YouTube advertising is a growing marketing channel and is one not to be ignored. Here at The 360 Degree Marketing Group, we’d love to chat with you about how we can help you launch and maintain your YouTube advertisement campaign, so why not contact us today?

Download our free social media checklist for a range of tips and tricks to get the bets out of your marketing efforts in this area:

Social Media for Business Checklist

Topics: YouTube advertising, YouTube marketing, YouTube marketing benefits