There are many things to consider when using Facebook as a platform to engage your audience, so knowing the best practices when using it are important. Here are the main things to consider and do before posting to your Facebook page.
Use photos for engagement
Facebook posts that contain an image will generally receive a higher level of engagement than those without. On average, posts with an image experience 53% more likes, 104% more comments and 84% more click-throughs. We are naturally visual beings, so use this behaviour to grab attention.
Optimise your image sizes
It’s important to create images that are the right dimensions to fit the various areas of your Facebook page. The three most important images to optimize are:
- News feed image -1200 x1200 pixels
- Shared link preview – 1200 x 628 pixels
- Shared video preview – 504 x 293 pixels
Don’t waste space with long URLs
Every character space in your post should be used effectively, which is why removing any unnecessary links in the post text is good practice. The thumbnail or title generated for that URL can be clicked through by your audience, so don’t use up precious space by having it in the copy.
Post word count
The ideal length for a Facebook post is around 70 characters. With so much information showing up in your fans’ newsfeed, it is important to catch their attention and interest quickly with your post. So, unless your post requires more text for context purposes, keep your content as close to that magic number 70 as possible.
Using punctuation in your posts can gain higher engagement from your audience. This is one you are best to test out to see what works for your particular fans. But specific ones to try out include:
- Posts with hashtags (#) see 60% more interactions.
- Posts with exclamation points (!) see 2.7% more interactions.
- Posts that ask questions (?) experience 23% more engagement.
The best time to post is after work
Posts published after 5pm tend to have 11% more interactions than those published during the hours of 8am-5pm and 29% more interactions than those published between 1am-8am. While this by no means suggests you should only publish after 5pm, it’s important to post at varying times to reach all your fans, no matter their work or sleep habits.
The best days to publish
Fewer than 18% posts occur on weekends, but they have been found to gain 25 more likes than those posted on Wednesday. So don’t ignore you’re followers on weekends, just because you aren’t working doesn’t mean they are not on social media.
Following these best practices will not only help you produce some great Facebook content, but will also generate engagement and interaction from your audience. So give them a go and enjoy the results!
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