Vine is a social media app that allows users to create six-second videos. It might not sound like much on paper, but it allows users to explore their creativity, with recording occurring only when the screen is being touched. This has opened up a whole new platform for creative videos that are produced on the go and with stop motion effects. But what does this mean for businesses and their marketing efforts?
First let’s take a look at some examples of how Vine is being used by different businesses.
Online retailer ASOS created this Vine to fuel excitement around the opening of boxed goods when they are delivered to their customers. Relatively mundane task is transformed into something animated and exciting.
Or take a look at this Vine created by Harpoon Brewery. This Vine showcases the creative aspect of Vine and how it can generate a lot of interest in a particular brand or product.
The benefits of Vine
Advertise and promote your products
The first and most obvious benefit of using Vine, is the ability to visually show off your product or communicate the latest promotion. If customers can see a business’ products in use before a purchase, they are going to feel more assured about deciding to do so.
More content to share
The more content you create, the more content you have to share. And with the ability to post to Facebook, Twitter and the Vine community itself, these short videos can be incredibly engaging with your brand. It is also worth noting that Vine branded videos are the most shared video content online. Your audience is 400% more likely to share a Vine video than any other.
A wider reach
With 67 million users, Vine opens up a whole new audience to be reached on a multitude of channels. There could be so many potential customers that you are currently not being shown off too, so get out there and reach them!
Low cost and easy to use
You no longer need to spend lots of money to create video content through a production company. While Vine videos are only 6 seconds in length and they have limited editing options, this option is quick, easy and low cost. Not only that, it expands your creative thinking and the end result could be some unique branded content never seen before.
Using Vine as a social media tool is most certainly something you should consider if you have some great products or an exciting message to showcase. Get creative and think outside the box and watch your customers engage with this new form of marketing.
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